Consumer Behaviour Essay Example for Free

Consumer Behaviour EssayWhat good-hearted of ratiocination process can you expect in the following cases and why ? (a) Purchase of a greeting control board for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving attend to to twain questions first of all we must know what harvest-festival troth and purchase involvement). because meaning of both term determine direction of ending . Purchase involvement As the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. Thus, purchase nvolvement is passing state of individual or household. It influenced by loat many factors Product involvement involvement of consumer towards particular tag .In process of purchasing a greeting card for close friend involve particular(a) conclusion making purchase process. Limited decision making process involve few alternative and simplistic decision rules and a little post purchase evalution Why- extra decision making process occurs in some perceptional and situational needs. Purchasing a greeting card for friend also influenced by our emotion and ituation .Situational factor affect in this manner like for what sign of occasion we are presenting greeting card to our friend. it may be occasion of birthday, achievement and some other occasion Emotion our friend direct is product of our emotional bonding with some one and emotional attachment always form limited decision making . purchasing of product you always anticipate what would be impression of my card. In limited decision making Use and post purchase of given vary less importance because product ( greeting card )would be use by some a nonher erson who still have not form his expectation abut particular brand. b) Purchase of an after shave lotion/moisturizer- Nominal decision making Purchase shave lotion involve nominal decision making because nominal decision making referred also as a habitual decision making which occur at publication of time such as purchasing of lotion also happen number of time in nominal decision process problem is recognized ,internal search provide one solution what type of LOTION you are using precedently ,what is your preferred brand and evaluation occurs only when f previous LOTION brand fails to perform .Nominal decision making occur when low purchase and involvement . in case of purchasing of LOTION there is very less purchase involvement because psyche are more conscious about brand of LOTION. 2. How would knowledge of perception learning help you in designing your securities industrying program for the following products and services? Justify your answer with reasons. a. Disposable Diapers Designing market programme for Disposable diapers we need to develop and evaluate for Ps of marketing to position product in mind of