Apple lnc

apple lnc apple lnc, is an Ameri endure multinational corporation that designs and manufactures consumer electronics and computer w atomic number 18s. The comp whatsoevers well-known products include the Macintosh computers, the IPod and the iPhone. This company was formal in Cupertino, California on April 1, 1976. On January, 1977, the company had been incorporated as the name called Apple Computer, lnc. for over 30 years. The company have decided to change their companys name to Apple lnc.. Apple lnc. operates more than 250 retail shops in nine countries and an online store. It has about 35,000 employees in the whole world and had worldwide annual gross sales of $32.48 one million million million dollars at the end of the year 2008. (Seekingalpha.com,2009) According to the research in 2009, Apple lnc. has a high mart share for about 7.96%. (www.apple.com ,2009)1.2 TheoryProduct art must make sure that their products are shock the needs of their customers. Their product must be suitable for their customers. (HALL,D, et al, P75)PriceThe pricing policy that a byplay chooses is often a reflection of the commercialize at which it is aiming. Prices entrust not always be put in at the level which provide maximize sales or short-run profits. (HALL,D, et al, P75)PromotionThere is a number of promotional methods a business can use including above the line promotions. (HALL,D, et al, P75)PlaceThis refers to the intend by which the product pass on be distributed to the consumer. (HALL,D, et al, P75)Market segmentationBreaking down a market into sub-groups with similar characteristics is known as Market Segmentation. (HALL,D, et al, P75)1.3 AimsFortunately, the report will recommend the theory of Marketing and vexation. Thirdly, the abutting purpose of this report is to try to explain one of the ads for IPod.(Figure 1)Then, this report is going to investigate why the Ads has been product like its style and type. According to this report, the writer is goi ng to state how this Ad work in the market. Finally, the closing goal is to predict the future development of Apple lnc.3. Findings3.1 ColorFirst of all, it is clear that on that point are many different dry land food colours in IPods ads, such as pinko, red, blue and yellow. It is a random color for the background in all of the IPods ads and the color will never changeless. On the basis of this ad, the background color is pink, a color which is very romantic.3.2 SpokesmanIPods ads never use the same spokesman. The person in the ads are always in black whether they are men, women or children. In this ad, on that point is a pretty young lady in the ad who is in black and this manufacture an other(prenominal) selling point. The consumer will never hazard out who the man or woman is because it is in black.3.3 ProductionThis is an ad for IPod nano, which is one of the most authorised product in Apple lnc. IPod nano is a MP3 which is very small and fashion. Thus, in their ads i t is always a colour IPod nano in the spokesmans hands or pockets. Therefore, black and white become a contrast color so that it can be easy to see that the colors of IPod and person are completely different from from each one other. Consumers can see different person with different IPod nano, but not other MP3 or MP4.3.4 catchphraseThe catchphrase for this ad is, The best sightly got better.3.5 PriceAccording to the internet, the legal injury of IPod nano is higher than other MP3s. For an 8GB IPod nano, it will cost the consumers $149 dollars or more than 1000 yuan and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US)4. interchange4.1 ColorAccording to Color Wheel Pro See Color Theory in Action, blushful is the color of fire and blood, so it is associated with energy, strength, power, determination as well as passion desire and love. release is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressu re. Red also brings textbook and images to the foreground. Pink is a color which is an embranchment of red, it means signifies romance, love, and friendship which is denotes feminine qualities and passiveness. (Color Wheel Pro) This ads background color is pink so that consumers can notice that this production is filled with energy and power which is very suitable for the youth. Contributed to in that respect are many kinds of background color, the place can change to every kind of places. Every color represents a place, which means that the consumer can use the IPod nano anywhere and anytime they like.4.2 SpokesmanSpokesman, definition from Ansewers.com, Spokesman is a man who speaks on behalf of another or others. (Spokesman, Dictionary) Consumers can not recognize the spokesman in this ad because she is in black. The company does not bearing about whether the spokesman is famous or not because their propagandistic main point is their production, IPod. The black color comport for every kinds of person can use IPod. There are no circumscriptions whether the consumers are old or young, boy or girl. It means that everyone can use IPod anyplace.4.3 Marketing mix4.3.1 PriceAccording to Business Studies (Hall, D et al), Price will not always be set at the level which will maximize sales or short-run profits. It means that IPod should have different of prices level for the consumers to buy. The price can not be the same because every consumer has their own demand. The demand will decrease if the price never changes or the product is always the same as before. Compare with other MP3s, IPods price is higher than other products. According to store.apple.com, for an 8GB IPod nano, it will cost you $149 dollars and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US) The price urge IPod to be the best brand in MP3. Relative to other MP3s in China, it can be easy seen that the price is very high so that it become valuable production in China.4.3.2 PlaceAc cording to Business Studies (Hall ,D et al), Place refers to the means by which the product will be distributed to the consumer. The main idea in this Ad depend on consumers is able to use IPod nano everywhere. The coat and weight become the superiority of IPod which is better than any other MP3. The Ad show this idea from the place where the consumers put their IPod in.4.3.3 PromotionAccording to Business Studies (Hall ,D et al), there is a number of promotional methods a business can use including above the line promotions. The Apple lnc. dose the same work on promotion as other companies. Sometimes they hold sales promotion in retail space, therefore, it become a chance to get sponsorship for their advertising. Sale promotion is a function which the consumers prefer to attend because they will buy products in low price. Sales at the set down of profits is a good way to make profits.4.4 CatchphraseThe catchphrase for this ad is, The best just got better. This is a sentence which is short but deep thinking. The word best and better can be easily change in to anything as the company like. The consumers become able to put more delight in the product which the company what to sell.5. RecommendationsTo summarize, This Ad is suitable for IPod because of its exquisite idea. Based on the above discussion, IPod will become the youths first choice because its fashion and superiority. The fact have proved that Ipod is now the best mp3 for the youth. neer theless, if the company do not compare with others, its lifecycle will be end. Apple lnc. is reviving by brought up new products and changing target market. From different kinds of Ipods, it definitely shows that expand target market is very needed for every company. The Ad has play an important role in attracting consumers and increasing market share. Because of its superiority Ad, IPod has become one of the best MP3 in the world. However, the developing market are never fully explored in a short period of time, it is still a good chance for Apple lnc. to expand their company size and making good advertisement might be a good choice. In a word, there is a good way for all the company to expand themselves and the target market.6. Referenceshttp//seekingalpha.com/article/115797-apple-inc-f1q09-qtr-end-12-27-08-earnings-call-transcript?source=front_page_transcriptspage=-1(access at 2009)http//www.apple.com/pr/library/2008/10/21results.html(access at 2009)http//baike.baidu.com/view/14874.htm(access at 2009)http//store.apple.com/us/browse/home/shop_ipod/family/ipod_nano?mco=MTAyNTQzMjM(access at 2009)http//www.answers.com/topic/spokesman(access at 2009)Hall, D., R, Jones, C. Raffo, A. Anderton (2008 4th p75), publication British Library Cataloguing