Critique of a Speech or Presentation (or editorial Essay - 1

Critique of a Speech or Presentation (or editorial - Essay Example This paper shall talk of how Obama manipulates his audience, or attempts to do so, through trying to confuse their view and hide the violence that his government and previous governments have done upon the nations which have been the targets of affirmative action. Previous instances of governmental actions shall be discussed in the paper as well. Obama begins his address by attempting an appeal to the emotions of the audience and also those who would get to know of it later. An appeal is thus made to the pathos of the listeners and the public of the United States of America. This appeal of pathos can be seen right towards the beginning of his speech, where he says, I would like to begin today by telling you about an American named Chris Stevens.... Chris Stevens loved his work. He took pride in the country he served, and saw dignity in the people he met. Two weeks ago, he travelled to Benghazi to review plans to establish a new cultural center and modernize a hospital. Thats when Americas compound came under attack. Along with three of his colleagues, Chris was killed in the city he helped to save (Obama). An appeal to the pathos and emotions of the audience in the United Nations and the people of America is understandable when one thinks of Obama’s position within the world of American politics. At a point of time that is close to the presidential elections, Obama attempts to make himself look like a person whom the common man of America can identify with is important. This is significant, especially if one takes into account the image that Barack Obama tries to project of himself- a man with a happy family life who has overcome racial problems to rise to the highest office in America and yet hasn’t lost touch with the lower sections of American society. All of these are appeals to the rhetoric of pathos that has always been a part of oratory. Continuing in the same strain in an attempt to appeal to

Professionalism and ethics Essay Example for Free

Professionalism and ethics Essay The episode presented in this case study give rise to Moral Sense Test directed to analyzing human moral judgments. The issue of saving a large woman to save 22 tourists behind her, driving a boat faster to save life of five people from drowning and at the same time letting one person to fall of and drown, failure to give a drug to a terminally ill person in knowledge that he may die without it and his organs may be used to safe some other three persons, and suffocating your baby with aim of averting an enemy from finding both of you and kill and other eight hiding with you presents a moral dilemma situation directed towards scrutinizing psychological mechanism basic to social moral judgment. Situation leading to moral dilemma has been capturing human attention towards how people judge certain affairs, deciding on justified and unjustified situations as well as social views on right and wrong action. Debate on moral decision has been has been a contentious issue with philosophers speculating how people have been making moral decision in the society. Scenarios presented by this paper give a situation which has for long been pondered by philosophers as well other professional on whether to sacrifice one for a greater good. Utilitarian ethical theory support option of sacrificing one to protect many. Many societies seems to value the utilitarian option but there is a considerable emotional element given that verdict involves harming a human being. Any of decision made on these scenarios results to a moral tug of war between whether to kill one person as in the case of killing huge woman to save 22 tourist, sacrificing one person to save five from drowning, sacrifice on ill person to save three and sacrificing a child to save you and others with sympathy of killing a human being. Moral theories Egoism as an ethical theory entails individual’s self is the motivation and the goal of individual’s own accomplishment. Egoism has two folds i. e. descriptive and normative. Descriptive also called positive variant, define egoism as explanation of human affairs meaning individuals are motivated by self interest and desires while normative ethics elaborates that people should be motivated. Ethical egoism an individual have no duty anyone but to him/herself. Meaning that, every person should strive satisfy his or her individual interests maximizing own welfare. According to egoism, each individual has a goal of his own†¦This diversity of goals may endanger conflict. This is not an objection to ethical egoism, however. When people have goals in conflict, each individual ought, according to egoism, to maintain his or her goal. Ethical egoism is a consistent ethical theory, in competition with other ethical theories,† (Tannsjo 2002 pp 42). From the above quote we can say that according to egoism theory you act wrongly when if you do not strive to maximize your interest. Maximizing of interest means that an individual can go to an extent of doing harm in order to protect his/her interests. The egoist is prepared to kill, not only in order to save many lives but in order to save his or her own life. Therefore, in the scenarios presented in our case study when considering egoism ethical theory means that when doing any act you should consider your interests. For example an egoist would consider saving digging a woman and making 22 tourists to perish and sacrificing woman life to save tourist will depend on different interests according to egoism theory. That is can sacrifice the whole group or to save large woman according to whom we have interest in and vice-versa. Being a subject of Moral Sense Test based on egoism moral theory I would drown person in the falling from the boat to save other five based on my interests. If I am more affiliated to the falling person, according to egoism I would let five to perish and save the one I have interest in. In case my interest is more to the five people I would work to save them making the falling person to die. In the case where am to suffocate my screaming my screaming baby to save myself and other eight hiding with me would be a better option considering egoism theory. This is due to individual interest of living taking more priority than that of the baby hence saving other eight people. Faced with scenario of sacrificing failing to give drug to a terminally ill patient knowing that he will die but his organs could be used to save other three patient considering egoism theory would mean to fall the self interest in this scenario. Saving three persons to the expense of sacrificing one terminally ill patient means that my interest for example if patient is my relative. On the other hand if I have more interest to a more terminally ill patient I would not fail to give drug making other three to die according to egoism theory of maximizing of interests. Conventional morality can be described as a morality of established local practice or a part of morality that directs people day to day life. â€Å"Conventional morality defines responsibilities, gives direction to action, helps to organize social life. It establishes expectations and thereby give guidance for personal development† (DeMarco 1994 pp. 24). This means that it is a fixed pattern of individual or a professional governing a particular role, giving boundaries of action, dependencies as well as patterns of authority. That is society or individuals have moral responsibility based on conventions and violations of conventions mean individual actions are immoral. In the three scenarios presented in case study in this context conventional morality theory would looking at different laid down standard in trying to save different dilemmas. Incase of saving a five from drowning to the expense of saving the one falling and vise versa would depend on morals raid down. If my society moral dictates that saving many would be the most moral, according to conventional morality I would strive to save the five and let the falling person to die even if it is my relative since these are set convention and must be followed. In case it is refusing to give terminally ill patient drug making his to die and use his organ to save the three will depend on convention set by the hospital and act according to them. Suffocating my baby so that I can save myself and other eight persons from attacks of an enemy would depend on set societal convention which may favor suffocating my baby or letting all to die all together. For example if conventions dictates that I should strive to save many, suffocating of my baby may be an option and this would be morally upright according to conventional theory of morality. Moral dilemmas have presented various arguments making some of philosophers to argue that â€Å"†¦doing the right is whatever produce the greatest balance over evil†¦This view has been called ‘utilitarianism’ or ‘consequentialism. ’ ‘Utilitarianism’ tends to be associated with the view that ‘good’ means a balance of pleasure over pain†¦or perhaps some more sophisticated ‘happiness’†¦Ã¢â‚¬  (Hallquist, 2008 para. 5). According to Hallquist (2008), when applying utilitarianism theory of morality to moral dilemma where you have an option of killing one person to save many, an individual is requires to kill one and save many. This situation presents a greater evil or prevents a greater evil according to Utilitarianism theory of morality. There have been options when you can consider killing many and save one for example if killing the five would prevent a deadly riot would allow for saving one person instead. According to utilitarianism, killing someone harvest organ to save the five individuals would be a better evil. This means that the case presented in the case study in the context of this paper about refusing to give drug to terminally ill patient letting him to die and using his organ to heal other persons would be a better choice according to utilitarianism. Letting the falling person to die and save and saving five droning persons would be the better evil instead of saving one and letting five to die. Suffocating a my screaming baby according to utilitarianism theory of morality would be a better evil than letting myself and eight people accompanying me to die. Theory of duty ethics also called deontological morality theory view morality through probing the nature of actions and will of agents instead of results achieved i. e. looking at input instead of the outcomes. Incase of killing one person to save many for example a situation where the doctor would sacrifice life of one person and use his organ to save five, duty of ethics opposes this. â€Å"†¦the agent should not kill the one person because if he does that he will produce worse state of affairs, as seen from his position. That he should not kill is the result that deontologist endorse as well† (Kamm 1993 pp. 5). According to duty ethic correctness of an accomplishment is not simply reliant on exploiting the good, if that accomplishment goes in opposition to what is consider moral. This means that the scenarios where am require not to give drug and to let terminally ill person to die and save three from his organ would be immoral from duty ethics. This is because by refusing to give drug is immoral no matter the good it can contribute of saving three persons. Letting the falling from the boat to save the five persons from drowning is immoral according to duty of ethics. On the issue of suffocating my baby it may be immoral to do that because in the first place is illegal to do that hence letting the worst to strike. Virtue of ethics emphasizes that; morality should be guided by character rather than established rules or procedures. This theory is greatly dependent on wisdom to direct an individual to do what he/she feel is moral. Virtue of ethics encompasses trait like honesty and generosity in performance of a moral duty. In the case of moral dilemma of killing on person to save many will be judged from what the person in this situation feel is morally upright. Moral principles The above analysis of the moral theory do not give define solution and are inadequate when giving solution to various situations for example moral dilemma episodes. Seven moral principles give an alternative in trying to get solution on moral decision. Moral principles define the right and wrong accepted an individual or a society to a certain situation or are universal rules that guide an individuals or a society on what to do. That is, they are standard for good behavior in the society. Moral decision making process is the process in which an individual tries to implement a balance of the seven moral principles in a given situation. The seven moral principles are; Respect, Non-Malevolence, Benevolence, Integrity, Justice, Utility and Double Effect. The lists of moral principle incorporate many cultures to serve purpose of morality. According to the principles of morality a moral action should be guide by the application of the most appropriate principle(s). Principle of respect calls for treating everybody with respect together with application of dignity and importance of a person(s) not matter the diversity. Non-malevolence principle calls for avoiding harming people or even causing pain to them. Benevolence principle tries to promote well-being of others. That is it emphasize on responding in the needs of other. This should be consistent to promoting spiritual and cultural belief and values. Principle of integrity advocates for maintaining personal standards for example in the professional environment. In application to the episode of killing one to save many, moral principle provides with a range choice in coming with appropriate action. Conclusion Application of moral theory and moral principles should be directed by the intention of being morally upright in the social operation. There intention is to guide person and society at large to have a common way of handling their affairs for common good. Moral theories and principles are motivated greatly by the social need toward an upright society. Social life presents different circumstances in life and hence many moral theories and principle geared toward giving moral solution to different social circumstances.

Casino operations :: essays research papers

Pricing The Lakeside Casino Resort deals a lot with selling items as well as experiences. Every aspect of running the casino as well as all the other operations that keep the casino running has to be priced right and reasonable, from playing the casino games to ordering the food for the Wheelhouse Buffet. Casino Floor:   Ã‚  Ã‚  Ã‚  Ã‚  Every game on the casino floor has to be purchased from a dealer. A blackjack table alone costs between $1,500 to $4,000 dollars, and on the floor there are 8 tables. Other games such as Three Card Poker and Let it Ride cost around $2,000 and the big tables such as roulette and craps cost $5,000 with the casino having 2 of each. All in total, the casino floor tables cost the casino $24,000. An investment that we think would help in our pricing for the casino floor would be reversible table covers, where a game can be changed to fit the popularity of the gamblers. This would cut the costs of the casino tables by a significant margin. Another big item on the casino floor is the slot machines. These are a huge revenue maker; each slot machine will bring in hundreds of dollars. A slot machine cost ranges from $1,000 to $3,000 and the casino floor has hundreds or slot machines spread around the casino in strategic locations. The slots machines vary in price from$10, $5 , $2, $1, 25 cents 5 cents to 1 cent. Bar:   Ã‚  Ã‚  Ã‚  Ã‚  Located in the casino is a bar. This bar can generate good revenue for the whole operation if the pricing is right. Drinks range from beer and wine to whiskey and vodka. Drink prices vary from $1.50 to $5 depending on the amount of alcohol content. How to Make the Money:   Ã‚  Ã‚  Ã‚  Ã‚  The pricing of the casino has to be elevated in different levels for the costumers. Each gaming table has different prices to play and to have payback. The object is to get more people on the high price tables to if they lose you get more money. The demand for the high price tables is less then the lower priced gaming options, but more money is generated from the higher gaming options because more money is played with.   Ã‚  Ã‚  Ã‚  Ã‚  Pricing for other operations are obtained accordingly to the demand for each product or service. The Wheelhouse Buffet is open for breakfast, lunch, and dinner. Each meal is set at a different price

Eliots The Waste Land and Maddys No Past, No Present, No Future :: Wasteland Maddy Eliot Essays

T.S. Eliot's "The Waste Land" and Yulisa Amadu Maddy's "No Past, No Present, No Future" Time and circumstance change everything. When we are young, the world is fresh, exciting, and pure. As people age, we begin to realize how corrupt the world is. Our old center, one based on trust, breaks down. Everyone in the world is looking out for their personal well-being, not the well-being of others. With this knowledge, people’s perspectives change. Rather than trusting every thing, we question the meaning and motive behind it. Our once happy, innocent world is now polluted and depressing. All things fall apart because the center cannot hold. It must change to accommodate life’s changes. T.S. Eliot and Yulisa Amadu Maddy are two authors who deal with this theory in their writings. Eliot published "The Waste Land" shortly after World War I. The horrific war drastically changed the mentality of the world. Thousands died. The living were left with endless questions: Why did so many die? Did the life of the deceased have any meaning? What is the meaning of any persons life? These questions prove that the center of society is changing. Not long before this period, people were content. They lived their lives day to day without questioning their actions. Now, they must second-guess everything, not just daily choices, but the entire reason that they must make such choices. The war to end all wars did not end the internal battles of it’s survivors. They are confused and helpless in the wasteland left by destruction. In No Past, No Present, No Future, Maddy proves it does not take a war for things to fall apart. His story is of three men who make some life changing mistakes. These circumstances are not as globally traumatic as a war. Still, they cause each character to question his every action, just as the war caused society to question every action. Their centers change as their ways of thinking change. Each person suffers through their own internal battles. Things begin to fall to pieces while their centers transform. Sex is the catalyst for all destruction. As children, we are oblivious to it. Our bodies have not reached full maturity. Therefore, we have no desire for sexual indulgence or experimentation. The Thrills of prepubescent life come from exploring surroundings. We play and develop our personalities and imaginations. The entire time, we are learning and growing physically and intellectually.

Internet Marketing †Acquisition and Retention Essay

The methods of conducting business have really changed as the impact of globalization has causes several flexibilities and easiness in our lifestyles and daily life. Many businesses find it costly to open it in a physical location and expanding through outlets, which often does not target large audience. Therefore, many businesses are starting through internet where they can target customers from all over the world, market their products or services easily and economically, and get payments right away. Not only this, those businesses that do not operate virtually and have physical locations are finding it more effective and financially beneficial to market their products through internet, and that what is called Internet Marketing. Internet marketing also contains the elements of Direct Marketing, where the promotion of products is done online such as, websites (ResearchStarters, 2008). It does not mean that when businesses are started online they would always save costs and be successful; in fact, many businesses fail due to several factors and one significant of them is poor marketing strategies. Of course, the consumers would not have any idea that a new business has started that for instance, sells soccer jerseys, through its website. The target market should have to be made aware of that business, the products, new offers/deals, customer value, feedback, etc. Therefore, all this requires the business to use effective marketing tools and strategies where it can convey the message to the audience, impress them, convince them to purchase, and provide feedback. Businesses can use online marketing strategies such as, designing websites that grab the attention of the customers at first sight, force them to explore, make them realize that they are everything for the company, provide them with ease in shopping online, and let them give a chance to give a feedback. Moreover, businesses can also use the strategy of mass-emailing to the customers or potential customers whether they are individuals or other entities. Placing ads on popular and most-visited websites is another strategy but is quite expensive. And finally, the use of social networking websites such as, Facebook, Twitter, and MySpace, is lucrative since it is inexpensive and targets wide range of audience. Customer Acquisition and Retention There is absolutely no doubt about the fact that it takes a business much more to spend in acquiring new customers than to retain the old or present customers. The reason being that the acquisition of new customers require the business to conduct market research, target them in a new way, shape the products or services according to their needs, reposition the brand that might damage it, and shape the marketing strategies accordingly. These all result in occurring more and more costs for the company; whereas, retaining old or present customers is quite prolific since they have already tried the products, have an image for it, know the company and its reputation, and most importantly can result in promoting them through word-of-mouth. Other marketing strategies for retaining such customers include offering them membership programs, building good relationships with them, increasing the contact with them, asking them for feedback about whether they are satisfied or not, enhancing support for them, and making them realize that they are part of the database and are given importance (Hughes, 2010). Moreover, retention of customers require the company to reshape and bring innovative features and qualities in their products to make those dormant customers restart buying the products if they have stopped to. There is a rule called 80/20 rule, which means that 80% of the revenue comes from 20% of the loyal customers. Therefore, businesses should not feel bothered if they have to invest more on those customers because they are providing them with more sales. So, companies can conduct sales promotion activities or other marketing campaigns for rejuvenating them and milking them. Also, when businesses get to know that their certain customers have stopped buying the products, they should conduct surveys where they should ask the customers what were the reason due to which they stopped buying, what flaw they saw in it, what improvements they want, etc (Businessfast4ward, 2010).

Free Essays on Media And Sentences

The definition of crime and the procedures used to deal with the accused are social and political issues. The public’s knowledge of the our criminal justice system is necessary, as their opinions play an important part of the Criminal Code revision process (Roberts & Doob, 1984). The mass media serves as the core of information for citizens of any designated country. It is therefore safe to assume that the media has a great influence over the opinions formed by their readers or listeners. The public is forced to read or listen to the opinion of a particular mass media group such as the New York Times or ABC News to keep up with current events. The public relies on the media to convey accurate and informed information but don’t anticipate the media to do so at the expense of the citizen’s knowledge. Another factor many people are not aware of is that, â€Å"the mass media function in part as an interest group. Each component of the mass media is a business, and like other businesses, it has a direct interest in various areas of public policy† (Vago, 2003). Companies like these have great influence over the American people and what is published or aired by them undeniably has a great impact. News media plays a pivotal role in the formation and transformation of public attitudes towards crime, criminals and the criminal justice system (Doob & Roberts, 1990), and policy makers. This paper will discuss the mass media’s effect over public opinion of sentencing criminals by examining two studies conducted by Doob and Roberts. The second of the studies, 1990, is actually three consecutive studies summarized in one research presentation. The reason for this was to follow up on questions arising from the previous study and to rule out outside influencing factors and most importantly to ensure replication validity of both the 1984 and the current ongoing research. The research executed by Doob and Roberts was conducted by seeking... Free Essays on Media And Sentences Free Essays on Media And Sentences The definition of crime and the procedures used to deal with the accused are social and political issues. The public’s knowledge of the our criminal justice system is necessary, as their opinions play an important part of the Criminal Code revision process (Roberts & Doob, 1984). The mass media serves as the core of information for citizens of any designated country. It is therefore safe to assume that the media has a great influence over the opinions formed by their readers or listeners. The public is forced to read or listen to the opinion of a particular mass media group such as the New York Times or ABC News to keep up with current events. The public relies on the media to convey accurate and informed information but don’t anticipate the media to do so at the expense of the citizen’s knowledge. Another factor many people are not aware of is that, â€Å"the mass media function in part as an interest group. Each component of the mass media is a business, and like other businesses, it has a direct interest in various areas of public policy† (Vago, 2003). Companies like these have great influence over the American people and what is published or aired by them undeniably has a great impact. News media plays a pivotal role in the formation and transformation of public attitudes towards crime, criminals and the criminal justice system (Doob & Roberts, 1990), and policy makers. This paper will discuss the mass media’s effect over public opinion of sentencing criminals by examining two studies conducted by Doob and Roberts. The second of the studies, 1990, is actually three consecutive studies summarized in one research presentation. The reason for this was to follow up on questions arising from the previous study and to rule out outside influencing factors and most importantly to ensure replication validity of both the 1984 and the current ongoing research. The research executed by Doob and Roberts was conducted by seeking...

Free Essays on Reactions To Dr. Jenner’s

Reactions to Dr. Jenner’s Smallpox Vaccine: 1798 – 1825 Smallpox is one of the most problematic epidemic diseases that humankind has ever faced. It is one of the oldest and greatest killers of people for thousands of years. That was until 1796, when Dr. Edward Jenner released his smallpox vaccine to the English public. Dr. Jenner was an English doctor and scientist who gave a gift to the human race that must never be forgotten, the gift of the vaccine. As Jenner’s vaccine made its way into different parts of the world, reactions to its presence took many different forms, sometimes positive forms, and sometimes negative forms. Whatever the responses may have been, we can at least say it caused a variety of reactions among the population of the world, and that those reactions had an impact on the spread and use of the vaccination in different parts of the world. Since Dr. Jenner released his vaccine in 1796 many historians have written about the different responses and what those responses were like. However, many historians have failed to account for why the reactions may have been so different. They have done a great job of keeping the information about the reactions available; however they did not offer their readers and understanding of the motives behind those reactions. I felt that in order to understand the reactions, motives for the different reactions had to be found and understood, because it is in these motives that the reactions to the vaccine took shape and history was made. This paper will focus on those motives and attempt to explain the different reactions to Jenner’s vaccination. People need to see why reactions to Jenner’s vaccination were so varied and different around the world. Jenner’s vaccine was a gift to humanity, but strangely, reactions to the vaccine depending on the place did not necessarily reflect that view. Responses to Jenner’s smallpox vaccine positive or negative were driven ... Free Essays on Reactions To Dr. Jenner’s Free Essays on Reactions To Dr. Jenner’s Reactions to Dr. Jenner’s Smallpox Vaccine: 1798 – 1825 Smallpox is one of the most problematic epidemic diseases that humankind has ever faced. It is one of the oldest and greatest killers of people for thousands of years. That was until 1796, when Dr. Edward Jenner released his smallpox vaccine to the English public. Dr. Jenner was an English doctor and scientist who gave a gift to the human race that must never be forgotten, the gift of the vaccine. As Jenner’s vaccine made its way into different parts of the world, reactions to its presence took many different forms, sometimes positive forms, and sometimes negative forms. Whatever the responses may have been, we can at least say it caused a variety of reactions among the population of the world, and that those reactions had an impact on the spread and use of the vaccination in different parts of the world. Since Dr. Jenner released his vaccine in 1796 many historians have written about the different responses and what those responses were like. However, many historians have failed to account for why the reactions may have been so different. They have done a great job of keeping the information about the reactions available; however they did not offer their readers and understanding of the motives behind those reactions. I felt that in order to understand the reactions, motives for the different reactions had to be found and understood, because it is in these motives that the reactions to the vaccine took shape and history was made. This paper will focus on those motives and attempt to explain the different reactions to Jenner’s vaccination. People need to see why reactions to Jenner’s vaccination were so varied and different around the world. Jenner’s vaccine was a gift to humanity, but strangely, reactions to the vaccine depending on the place did not necessarily reflect that view. Responses to Jenner’s smallpox vaccine positive or negative were driven ...

Impacts Of Oil On Sea Turtles - Sea Turtles and Oil Spills

Impacts Of Oil On Sea Turtles - Sea Turtles and Oil Spills Oil spills can be devastating for a variety of marine life, especially for endangered species like sea turtles.   There are 7 species of sea turtles, and all are endangered. Sea turtles are animals that travel widely, sometimes thousands of miles. They also use the shorelines, crawling up onto beaches to lay their eggs. Because of their endangered status and their wide range, sea turtles are species that are of particular concern in an oil spill. There are several ways that oil can impact sea turtles. How Do Oil Spills Effect Sea Turtles? Ingestion of Oil or Oil-Contaminated Prey: Turtles dont tend to avoid oil spill areas, and may continue to feed in these areas. They may eat oil or prey that has been contaminated by oil, resulting in a number of complications for the turtle. These can include bleeding, ulcers, inflammation of the gastrointestinal system, problems with digestion, damage to internal organs, and overall effects on the immune and reproductive systems. External Effects From Swimming in Oil: Swimming in oil can be dangerous for a turtle. Breathing vapors from the oil can result in injury (see below). Oil on the turtles skin may result in skin and eye problems and increased potential for infection. Turtles can also suffer burns to their mucous membranes in the eyes and mouth. Inhalation of Oil Vapors: Sea turtles must come to the ocean surface to breathe. When they come to the surface in or near an oil spill, they may breathe toxic fumes from the oil. Fumes may result in irritation of the turtles eyes or mouth, and internal damage such as irritation to the respiratory system, injured tissues or pneumonia. Impacts On Sea Turtle Nesting: Sea turtles nest on beaches - crawling up on the beach and digging holes for their eggs. They lay their eggs, and then cover them up, until the turtles hatch and the hatchlings make their way to the seas. Oil on beaches may affect the health of the eggs and the hatchlings, leading to a lower hatchling survival rate. What Can Be Done? If affected turtles are found and collected, they can be rehabilitated. In the case of the Gulf of Mexico oil spill, turtles are being rehabilitated at 4 facilities (1 in Louisiana, 1 in Mississippi, and 2 in Florida). More Information on Oil Spills and Sea Turtles: Louisiana Marine Mammal and Sea Turtle Rescue Program. Accessed June 10, 2010.NOAA. 2010.  Sea Turtle Strandings and the Deepwater Oil Spill  (Online). NOAA. Accessed June 10, 2010.

Legislation and ethics report Essay Example | Topics and Well Written Essays - 1250 words

Legislation and ethics report - Essay Example There’s even the freckled duck enclosure which is one of the world’s rarest ducks. Given the educational and social experience that the student will experience they will have closer understanding and appreciation of what they have always learnt in class because they will have real life experience of practically interacting with what they have always learnt in class. The focus of excursions is to give learning as well as social experience to the students through interactions with nature and other practical aspects that make the students comprehend more at the work place. Walking along the trails is very educational for the children as they get to explore and learn things that they might just see in books. E.g. live birds and reptiles. Watching animals and birds will make the children comprehend things that they have always seen in books. Through such experience, the students will have better understanding of the aspects through real life experience. On the same note, social welfare of the children would be enhanced through the interactions that the opportunity would accord them as they interact amongst themselves as well as with the adults that accompany them. The ratios between children and adult will be 3: 1. There will be 5 adults coming along; 3 teachers and 2 volunteers. It is always better to have more adults and be able to care for all the children than to have more children and fewer adults. We will be hiring a bus. Children will board the bus from the centre and arrive straight to Hunter Wetlands. They will not be crossing a pedestrian or a set of traffic lights. In course of the journey, there will management that will ensure that the seating capacity stated in the compliance plate is not exceeded. On the same note, the adults who accompany the children will ensure that the children will remain seated all through the journey and that they will be seated near an adult persons

611 Assignment 1 Example | Topics and Well Written Essays - 500 words

611 1 - Assignment Example This is with the main aim of gauging what specific people and project variables should be taken into consideration, to ensure the ultimate success of that project. The article clearly highlights of the inherent need to ensure that all the variables are taken into consideration before project commencement occurs. The understanding of existing variables will create a platform where the team manger and participants will work in areas where they have notable strengths. In retrospect, each and every team requires a strengthened resolve to attain and carry out its mandate successfully. The overall coordination of people and project variables go hand in hand to ensure optimal performance in the overall project. This is in line with the time, money and eventual positive success of the project. The skills, experience, exposure, number of people working in a team and how they delegate team duties include some of the people variables in a project. As for the project variables, it should be understood that they are unique to the needs and requirements of the particular project. However, there are a certain variables that have maintained consistency in lin e with what the overall project entails. Some of the notable project variables include the level of accountability and commitment of the team players, scope of the project and the time frame set for project execution (Rosenwinkel, 1995). This is also enhanced by the due consideration of the emerging factors in the project like budget and potential or actual application of technology. As a team member, one clear observational challenge is the overall lack of coordination between the human and mechanical systems. This creates an observable avenue to perform below expectations in the project. The advice collected from the article highlights the need for the ultimate coordination of people and project based variables. This is the only way that the project will attain the success

The City in the progressive era Essay Example | Topics and Well Written Essays - 250 words

The City in the progressive era - Essay Example This research will begin with the statement that the progressive era was a time of flourishing during the late 1800’s and early 1900’s. During this era, there was much reform taking place. Women, government, education, and healthcare were made new to make for a better America. The progressive era was also a huge time for modernization. The leaders and families in the progressive era focused on modernizing everything. This meant increasing city life and many swarmed to the city. The present research has identified that during the progressive era the city had so much to offer. The city offered housing complexes, theatre, jobs, shopping, and schools were nearby. Many began to develop around cities. Immigration also began to grow. Asian decent immigrants came dramatically into the cities. The modernized way of thinking and city life encouraged increased immigration. During the progressive era, there was a huge focus on clean water and healthy family life. Many different act s such as the Pure Food and Drug Act, helped to put regulation on food and drinking water. This was important since the cities rapid growth contributed to illness as a result of improper sanitation. The paper tells that many living in the city during the progressive era shared the same toilets and overcrowding became an issue. The progressive era was definitely a time where many saw hope and dreamed of a promising future.

Proto-oncogene in prevention of cancer is my focus biochemistry Research Proposal

Proto-oncogene in prevention of cancer is my focus biochemistry - Research Proposal Example A mutation at the proto-oncogenes results in the production of oncogenes that can cause the hereditary cancer syndrome. The mutation causes the change in the oncogene protein expression level and a change in the structure of the protein. If more than one oncogene is activated in the cell, then the abnormal cancerous cell production occurs. Proto-oncogenes are activated by three mechanisms. They are point mutations, chromosomal translocations, insert mutations, protein-protein interactions and gene amplification. Ras protein is an important product of proto-onco gene. Ras is one of the most important switches in the cell signaling pathway.1 There are three Ras proteins in the mammals. If any mutation occurs in the ras protein then it will result in the cell proliferation stimulation and finally apoptosis will be inhibited. Thus tumor cells will be produced. The ras mutation is one of the reasons for 30% of all the human cancer. H-ras, K-ras and N-ras mutations are found in almost all types of cancers. 1 Hence research in this field is much essential because of its importance in the carcinogenesis. Anti cancer therapy for the Ras protein is preferred in order to reduce and cure the cancer. Can anticancer therapy cure cancer? Scientific Background: McGlynn et al. (2009) looked up at the Ras/Raf-1/mitogen-activated protein kinase (MAPK) pathway and looked its role in the development and proliferation of cancer.2 They used chemotherapy for the treatment of cancer. Tamoxifen was used for the treatment. They looked up to know whether MAPK pathway has any major role in the carcinogenesis or not? Tamoxifen is an estrogen antagonist and the study was performed to check whether they can act as a target for the estrogen cancer therapy or not? For these two questions Mcglynn et al have found that Ras pathway responds very less for tamoxifen and good for chemotherapy. pRaf(ser338) is found to be the best marker with great effect for the targeted estrogen therapy. A combinati on of chemotherapy along with tamoxifen is required for the therapy. Further new researches are going on to identify small and simple molecules for the treatment of cancer. The signaling pathway molecules are considered to play a very important role in the cancer therapy. Farnesyltransferase (FTI) is an important inhibitor of small molecules. This enzyme is very important for the prenylation of Ras. Tipifarnib is one of the FTI that are used for the treatment of cancer. Here the role of tipifarnib in the Ras signaling pathway was analysed and the growth arrest and cell death related to the ERK and MAPK pathways were looked upon.3 Tipifarnib treatment was found to inhibit and sensitize the ERK and MAPK pathways. They have concluded that geranyl geranylated N-Ras or K-Ras BÂ  are sensititve to tipifarnib and interact in a different manner in the downstream signal processing at the osteosarcoma cells. This helps to maintain the balance between the cell death and proliferation. 3 The m etasatasis ability of the cells is found to be enhanced by the ras activity. The poor understanding of the Ras protein is a big draw back in the treatment of cancer. Here Varghese et al (2002) have looked up to know whether macroscopic metastases are being affected by Ras or not. They have used Green fluorescent protein-transfected NIH 3T3 and T24 H-ras-transformed (PAP2) fibroblasts in the mouse and looked for the

World Religion Essay Example | Topics and Well Written Essays - 500 words - 2

World Religion - Essay Example For example, when reading the almanac page about Buddhism, we read that its sacred texts provide â€Å"rules of monastic life† and that it practices meditation (â€Å"Major Non-Christian World Religions†). Just by reading this, we will form our own ideas of what mediation and monasticism is from our limited knowledge and understanding of Buddhism. We have to read and learn about the history of Buddha, the meanings and context of his teachings and how they have been influenced through out its history. Also, just by reading a small paragraph that their belief consists of cycle of rebirth and death, we can’t grasp the full understanding of this belief and what it is trying to say (â€Å"Major Non-Christian World Religions†). With such basic and little knowledge we would be unable to even try to compare it to other religions. When we just read these simple summaries, it makes us believe that religions are boiled down to the few listed practices and beliefs. We make the wrong conclusions and tend to misunderstand the true meaning and their teachings. For example, when reading the summary on Islam, it seems like a list of rigid tasks of fasting, giving charity, and strict rules of conduct (â€Å"Major Non-Christian World Religions†). These few words fail to do justice to the vast and rich history of the religion, its founder, practices, and cultural context. We don’t get an idea of how and why it came to be, what influences it had on the people and how it changed and developed history. Also, when we read the basic concepts and practices of any religion we start making assumptions that its followers worldwide do these same few practices that we have read on a page. For example, when one reads that in Judaism, people observe certain dietary restrictions, celebrate specific holidays like Rosh Hashana and adhere to a â€Å"period of fasting and penitence†, we automatically assume that every single

Proto-oncogene in prevention of cancer is my focus biochemistry Research Proposal

Proto-oncogene in prevention of cancer is my focus biochemistry - Research Proposal Example A mutation at the proto-oncogenes results in the production of oncogenes that can cause the hereditary cancer syndrome. The mutation causes the change in the oncogene protein expression level and a change in the structure of the protein. If more than one oncogene is activated in the cell, then the abnormal cancerous cell production occurs. Proto-oncogenes are activated by three mechanisms. They are point mutations, chromosomal translocations, insert mutations, protein-protein interactions and gene amplification. Ras protein is an important product of proto-onco gene. Ras is one of the most important switches in the cell signaling pathway.1 There are three Ras proteins in the mammals. If any mutation occurs in the ras protein then it will result in the cell proliferation stimulation and finally apoptosis will be inhibited. Thus tumor cells will be produced. The ras mutation is one of the reasons for 30% of all the human cancer. H-ras, K-ras and N-ras mutations are found in almost all types of cancers. 1 Hence research in this field is much essential because of its importance in the carcinogenesis. Anti cancer therapy for the Ras protein is preferred in order to reduce and cure the cancer. Can anticancer therapy cure cancer? Scientific Background: McGlynn et al. (2009) looked up at the Ras/Raf-1/mitogen-activated protein kinase (MAPK) pathway and looked its role in the development and proliferation of cancer.2 They used chemotherapy for the treatment of cancer. Tamoxifen was used for the treatment. They looked up to know whether MAPK pathway has any major role in the carcinogenesis or not? Tamoxifen is an estrogen antagonist and the study was performed to check whether they can act as a target for the estrogen cancer therapy or not? For these two questions Mcglynn et al have found that Ras pathway responds very less for tamoxifen and good for chemotherapy. pRaf(ser338) is found to be the best marker with great effect for the targeted estrogen therapy. A combinati on of chemotherapy along with tamoxifen is required for the therapy. Further new researches are going on to identify small and simple molecules for the treatment of cancer. The signaling pathway molecules are considered to play a very important role in the cancer therapy. Farnesyltransferase (FTI) is an important inhibitor of small molecules. This enzyme is very important for the prenylation of Ras. Tipifarnib is one of the FTI that are used for the treatment of cancer. Here the role of tipifarnib in the Ras signaling pathway was analysed and the growth arrest and cell death related to the ERK and MAPK pathways were looked upon.3 Tipifarnib treatment was found to inhibit and sensitize the ERK and MAPK pathways. They have concluded that geranyl geranylated N-Ras or K-Ras BÂ  are sensititve to tipifarnib and interact in a different manner in the downstream signal processing at the osteosarcoma cells. This helps to maintain the balance between the cell death and proliferation. 3 The m etasatasis ability of the cells is found to be enhanced by the ras activity. The poor understanding of the Ras protein is a big draw back in the treatment of cancer. Here Varghese et al (2002) have looked up to know whether macroscopic metastases are being affected by Ras or not. They have used Green fluorescent protein-transfected NIH 3T3 and T24 H-ras-transformed (PAP2) fibroblasts in the mouse and looked for the

PHILOSOPHY OF MINISTRY PAPER Research Example | Topics and Well Written Essays - 2000 words

PHILOSOPHY OF MINISTRY - Research Paper Example Therefore, this basis directs the thesis that the church as an organization evolution today is deviating from the core purpose and failing as the expectation of Christ would be2. The organization structures, the leadership and pastors’ role in the church, in addition to the family involvements, and challenges in the ministry are causes to the deviation evident today. The ultimate calling of the pastor originates from their intimacy with Jesus Christ, the spirit and the Father. To the pastor, their source of joy, faithfulness and fruitfulness draws from their obedience in Lord Jesus Christ. The exemplary leadership of Jesus to the church remains he mentor to the establishments of pastors’ foundations. Christ in his leadership example, teachings and living, he commanded respect from his foundation of taking the yoke and doing the will of the father3. Therefore, this realistic example of leadership is what defines the expectation of the role of pastor in leading the congregation. The ministry philosophy edges from the commandment of love, in which Christ showed his example by taking the yoke of the sinners because he loved them. When the pastor accepts the responsibility to the call, to lead people, they acknowledge the expectation to take the yoke of the people, and live in ramification of the love Christ4. Therefore, a pastor’s life is more that what we see on every Sunday morning at the cathedral gatherings. For a pastor, the ability to see beyond the personal needs and expectations of oneself and into the heart of others develops a Christ-like image within the pastor. Therefore, to achieve a successful relationship with Christ, and live an exemplary life imitating the imagery of Christ, love must abide within the heart of a pastor. It is a choice that pastors must make, to love and help others as they lead them. When a person accepts the calling to pastor, he gives the

High renaissance Essay Example for Free

High renaissance Essay This is the period in the art history which connotes the culmination of the art of the early renaissance between 1480 and 1527. It was one of the greatest outbursts of creativity in the art history. It has been described as the period in which there were convergences of wealth of talents concentrating in the same area. The early renaissance focused on the artists in Florence, but the high renaissance centered on the artists in Rome due to increased patronage by the then pope Julius 11. During this period, these artists possess their tools and facilities which make their works better than what has been done before. The high renaissance came to an end after about 40 years of existence when Raphael: one of the prominent artists, died in 1520, coupled with the sack of Rome in 1527. Three of the greatest ever artists were credited for this period in history. They were called the big three; they are Leonard da Vinci, Rapheal Sanzio, and Michelangelo Buonarroti Artist that contributed to high renaissance 1] Leonard da Vinci; his painting titled the last supper (1490) was said to have started the high renaissance . He lived between 1452 and 1519. His work Vitruvian Man was also part of his contribution during this time. 2] Michelangelo Buonarroti; he lived between 1475 and 1564. His painting in the Vatican and the painting title Delphia Sibyl created much impart during this period. He also did The Creation of Adam during this period. 3] Raphael Sanzio; his painting which is also in the Vatican and the painting titled ‘Saint George struggling with the dragon’ made him an exceptional artist during this time. He lived between 1483 and 1520. 4] Fra Bartolommeo; his painting which he did in 1515 title ‘Annunciation with the Saint’ make him well known. He lived between 1472 and 1517. 5] Marcantonio Raimondi; he lived between 1475 and 1534, his work the ‘Judgment of Paris made him exceptionally good during this time. REFERENCE: The High Renaissance; http://www. artcyclopedia. com/history/high-renaissance. html Shelley Esaak (2008) The High Renaissance in Italy http://arthistory. about. com/cs/arthistory10one/a/high_

Successful management and team development

Successful management and team development Due to the nature of this essay it will be discussion and analyses of the following; firstly successful management process on the field work. Secondly, Team make up and team development. Thirdly, leadership effectiveness in field work and what influences making them taking responsibility. The discussion will be attached with examples of ‘2009 Outreach trip. For any successful organization need a successful management. Management is a difficult term to define. The simplest definition of management is the use of people and other resources to achieve the objectives (Boone Kurtz 4:1992). An effective teams and individuals depends on varies factors. The most important factor is the management process (Chambers, Johnston Slack 1:2010). Management process contains four functions: planning, organizing, leading and controlling (Boone Kurtz 4:1992). There are two important factors lead an organization that work in field (such a disaster organization) to success: team work, and the right management process. Strategy in management is sets the objectives and goals for the organization into a framework of time to allow people know what must be achieved, when and by whom (QuickMBA 2007). Strategic analysis process is looking on the organization externally and reflect back internally to identify weaknesses, strengths and culture to enable a strategic direction to be chosen. After identifying yourself then you can choose the organization structure and use short term tactics to achieve your goals. (QuickMBA 2007). In the field trip our main strategy is to absorb the maximum of information and experience from the exercises. We used different tactics which are get full participation in exercises and take different roles and responsibilities in each exercise. Team make up and team development is important be understood between the individuals. There are many definitions define what is team, Katzenbach and Smith (1993) stated that â€Å" A team is a small number of people with complementary skill who are committed to a common purpose, performance goals, and approach for which they hold themselves mutually accountable† (Sheard Kakabadse 2004:13). As in the field trip my team doesnt exceed twenty people and we all complementary skills with common goal to achieve it in exercises. Team make up is together individuals with different abilities and skills to make up a perfect group/team for achieving the objectives (Hayes 1997:45). A team should be defined in terms of purpose, power, place, people and plane (5 ps). If one of the â€Å"Ps† fail the team may be slightly more than a group of individuals whose work is related but not coordinated in any efficient manner (Holpp 4:1999). Individuals in the team pass through different stag es of development. Tuckmans model of team development (1965), his four stages model; forming, storming, norming, and performing. In (1977) the model reviewed by Tuckman and Jensen and the added the fifth stage ‘adjourning (Rickards Moger 2000:276). Referring to the Outreach trip experience that this year development stages happened quicker, and individuals settle with the team members quicker, this because the team already passed through the stages last year and every individual understand his/her role and abilities in respect of others. Furthermore, Belbin showed that successful of teams consisted mixture of different individuals. He argued that successful teams would always need involve people with different roles (Hayes 1997:47-48). See appendix 1 for Belbin team role. Different roles in the team may be crucial to the overall success. In Outreach we tried to make the team balanced in the context of person personality which every team have a range of doing/acting, thinking/problem-solving and people/feeling so the team balance up. The roles identified in one of our lectures which everyone has identified his/her role and some people have multiple roles. Moving forward, any team need a leader to guide them to the right track. Leader responsibility is to protect productivity, minimize risk and motivate the team members so they perform and realize the teams objective, furthermore, leader coordinate team effort and set direction, goals, targets and purpose for the team (Foster Wellingtom 2009:27). Claire Rubin stated the importance of leadership in emergency management. She reveals that there are several characteristics associated with good leaders in emergency management. She discussed the quicker you able to put resources to work and let people know what their task are the more effective recovery operation will be (David 2007:437). However, most of the times in disaster situation the leader need to think regather all the information so to make the right decision, the first few mints are valuable for reviewing and thinking on the situation rather than rushing to the incident knowing nothing what to do that may cause significant mistak es. Communication is a very important aspect between the leader and the team. Lumsden Wiethoff (2010) defined leadership as verbal and nonverbal communication that assist a teams transactional and task processes in achieving individuals and teams needs and goals (p.28). Mainly there are three leadership styles; authoritarian, laissez-faire leadership and democratic leadership. Each style determine to the leader and the participation level between the leader and the team. The diagram below explain the participation level in each leadership style. Leadership takes place on three levels: teams, operational and strategic. The essential kind of leadership refers to ‘Adair three circles; task, team and individual. The leader must be in awareness, understanding the three circle model (Adair 2007:65). The focus may be more in one aspect, for example, in exercises the individual learning and team development is more crucial then the task, but in a real situation as an earthquake then the task be more important than individual learning or team development. Reflecting back in the field trip individual learning and team development was more important than the task. The diagram below show the difference of exercises and earthquake. However, there are five key functions of leadership linked with Adair model which are; define objectives, plan organize, inform confirm, Support monitor and evaluate. Within this communication is crucial a factor (LMC 2008) Communication is crucial factor of team success. A successful information sharing make the objective clear and each individual in the team will have a clear view of role. Hayes said â€Å"effective communication between members does more than simply remove status barriers it lead to the team success† (41). McGregor stated that an effective group/team include; participation, leadership, trust, communication, respect, commitment to common aim, team spirit and congenial atmosphere (Heller 2006). Reflecting back to the outreach trip the team was in full participation, leadership role was understood and took effectively, there was respect between members of the team, for example when someone talk everyone listen, the communication between the team was good made the aims and objectives clear to everyone, the motivational spirit was attend in which every member want to finish the task even if we have been stopped by the supervisor. Any operation must come to a decision on the balance between using specialist, dividing the total task down into smaller parts, each which is accomplished by team or single person (Chambers, Johnston Slack 242:2010). For example in the Outreach earth quake exercise the task accomplished by dividing into teams (like the logistic team, map reading team and search and rescue team) this made the task carry out easier. The division of teams made by individual preference and knowledge, for example the map reading team include members who are most familiar with maps and maps reading. Decision-making beside to leadership and communication is one of the most import aspects of a successful manager. Decision making is a key element to reaching goals and objectives. It is about the why, who, when, where of a course of action and how to overcome difficulties and solve problems. It is important to have contingency plans to backup and avoid failure (Adair 2008:48). The effective decision has six elements: Defining the objective, gathering sufficient information, identifying the feasible options, evaluation, making the decision and testing and implementing (Adair 2008:49). Shared leadership is important in teams field work, which every individual responsibility for practicing shared leadership has increased in importance as teams assume more and more management and decision making roles (Lumsden Wiethoff 2010:35). In outreach in some parts of the exercise the leader need help so Conclusion: I have refered to the importance on the communication in any point of work. Communication in disaster management is one of the key success which the statistics says that about 90% of the disaster failures caused by lack of communication. Communication is the link between teams, individuals, leaders etc. Individuals cannot be perfect but group of people can be perfect. http://changingminds.org/explanations/preferences/belbin.htm Reference: Boone, L.E. Kurtz, D.L. (1992) Management. New York ; London :McGraw-Hill Chambers, R., Johnston, S. Slack, N. (2010) Operation Management Edinburgh Gate: Harlow Holpp, L. (1999). Managing Teams. London :McGraw-Hill. Rickards, T. Moger, S. (2000) British Journal of Management. Creative Leadership Processes in Project Team Development: An Alternative to Tuckmans Stage Model. Vol.11, 273-283 Sheard Kakabadse (2004) A process perspective on leadership and team development. Journal of Management Development. Vol.23 pp.7-106 Foster, N. Wellingtom, P. (2009) Effective Team Leadership. Stevenage :Institution of Engineering and Technology David, A. (2007) Disaster Response and Recovery :strategies and tactics for resilience. Hoboken, NJ. :Wiley Lumsden, G. Wiethoff, C. (2010) Communicating in groups and teams :sharing leadership. Boston, Mass. :Wadsworth Cengage Learning Adair, J ed Thomas,N. (2008) The of Best John Adair on Leadership and Management. London:Thorogood Adair, J. (2007) Develop your Leadership Skills. London ; Philadelphia Hayes, N. (1997) Successful Team Management. London :International Thomson Business Press http://changingminds.org/explanations/preferences/belbin.htm QuickMBA (2007). Strategic Management. [online] available from [25th January 2010] LMC (2008). Adairs model of Leadership Functions. [online] available from [29th January 2010] Heller (2006). Team Management: True leadership and teamwork. [online] available from [2nd February 2010]

The Colector Crimes vs. Drug Crimes :: essays research papers

Various crimes have select penalties in which they are accompanied with. As a part of the American way, fairness and justice is the prime concern in the court of law. However, some specific crimes do not seem to fit the punishment. Although these serious offenses are in fact crimes, their penalties coincide with unlawful acts that effect more people, and therefore should not be of the same punishment. Examples of these unequal ratios are the comparisons between murder and kidnaping laws to those of drug crimes. These offenses are indeed actions that effect more than one person in a negative way. The victims, along with their families and friends, are impacted dramatically when a person is lost, missing, or even dead. These effects last long after justice is served. But how well is this justice served? Are murderers on the same levels of drug offenders? First degree murder is the most heinous crime with the harshest penalties in the American judicial system. No other offense will allow the same punishments to convicts, which honestly makes perfect sense. However, second degree murder calls for up to a $25,000 fine and/or four to twenty years in prison, (Rockton site). This crime, voluntary manslaughter, is the deliberate and intentional murder of a person. Along with this crimeà ¢Ã¢â€š ¬Ã¢â€ž ¢s penalty, there is an equal punishment if the act was drug related. For possessing fifteen grams of cocaine without intent to sell, an offender will be exposed to the same consequences as if they would have shot and killed a young woman in the middle of a crowded building, (Hoffman Estates site). Possession of that amount of cocaine is indeed an offense, but does it equal the loss of a life? If this criminal was selling this amount, the charge should be higher since more people are affected. For example, it would be suicide if one were to ov erdose on the amount of cocaine, but if an overdose was a result of oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s sales, than this action would be dubbed involuntary manslaughter, or the unintentional act leading to a death. However, this consequence is only of possession, not supplying to another person who could harm themselves. Another example of these extreme penalties is the common link between kidnaping and possession of methamphetamine. Possession of five grams of methamphetamine with intent to sell is obviously a disgusting way of life, but so is the abduction of a person.

Installation :: essays research papers

DesignTech International, Inc. DesignTech disclaims any liability or responsibility arising out of any inaccuracies of this information or use of this information for installations or otherwise. Installation Notes - Document #114 - Sheet 1 of 2 Trouble-shooting with the â€Å"Self Diagnostics† See also document # 110 - Troubleshooting the AutoCommand. The AutoCommand ® is a very ‘safety oriented’ product. It is constantly looking for a reason to shut down the vehicle. It is for this reason that we designed it with a built-in self-diagnostic system. If for any reason the AutoCommand ® shuts off — you can ask the AutoCommand ® to tell you with the self-diagnostics why it turned off the last time or failed to start. This feature should be used any time the remote starter fails to get the vehicle up and running. A. Simply let your AutoCommand ® run it’s cycle by turning the control switch on and pressing the remote control start button. Five minutes after the last cycle simply turn the control switch OFF and start counting the first series of feedback flashes. Note that this will work even if the AutoCommand ® does not attempt to start the vehicle, if the AutoCommand is unsuccessful, or if the vehicle starts and prematurely shuts off. # of Flashes Reason for turning off 1 See Text. 2 Hood or Brake activated 3 No Tach or stalled 4 Received another remote input / no door pin signal On manual transmission units 5 Car went into gear 6 Low battery 7 Received alarm input 8 Overcurrent 9 No emergency brake signal on manual transmission units. 12 The Control Switch was turned off too soon. Here are the common reasons for each of the 10 codes above: 1 This code nomally means the unit ran for it programmed run time and then shut down properly, BUT- The default code of one will appear if the unit has not yet started the vehicle or if the unit is somehow reset. Some solutions: Reprogram the transmitter, move your ground wire to a new location, and make sure you are connecting the power wire directly to the battery. 2. Either the hood or brake input was activated. Disconnect each wire in-turn to figure out which one is the culprit. Note that a hood pin switch can be mounted such that when the vehicle is ‘starting’ the hood pin could receive a ground signal — thus turning off the vehicle. Make sure the pin-switch is mounted such that it pushes down enough when the hood is closed to prevent slight movements of the vehicle to cause it to close. In some cases if the Installation :: essays research papers DesignTech International, Inc. DesignTech disclaims any liability or responsibility arising out of any inaccuracies of this information or use of this information for installations or otherwise. Installation Notes - Document #114 - Sheet 1 of 2 Trouble-shooting with the â€Å"Self Diagnostics† See also document # 110 - Troubleshooting the AutoCommand. The AutoCommand ® is a very ‘safety oriented’ product. It is constantly looking for a reason to shut down the vehicle. It is for this reason that we designed it with a built-in self-diagnostic system. If for any reason the AutoCommand ® shuts off — you can ask the AutoCommand ® to tell you with the self-diagnostics why it turned off the last time or failed to start. This feature should be used any time the remote starter fails to get the vehicle up and running. A. Simply let your AutoCommand ® run it’s cycle by turning the control switch on and pressing the remote control start button. Five minutes after the last cycle simply turn the control switch OFF and start counting the first series of feedback flashes. Note that this will work even if the AutoCommand ® does not attempt to start the vehicle, if the AutoCommand is unsuccessful, or if the vehicle starts and prematurely shuts off. # of Flashes Reason for turning off 1 See Text. 2 Hood or Brake activated 3 No Tach or stalled 4 Received another remote input / no door pin signal On manual transmission units 5 Car went into gear 6 Low battery 7 Received alarm input 8 Overcurrent 9 No emergency brake signal on manual transmission units. 12 The Control Switch was turned off too soon. Here are the common reasons for each of the 10 codes above: 1 This code nomally means the unit ran for it programmed run time and then shut down properly, BUT- The default code of one will appear if the unit has not yet started the vehicle or if the unit is somehow reset. Some solutions: Reprogram the transmitter, move your ground wire to a new location, and make sure you are connecting the power wire directly to the battery. 2. Either the hood or brake input was activated. Disconnect each wire in-turn to figure out which one is the culprit. Note that a hood pin switch can be mounted such that when the vehicle is ‘starting’ the hood pin could receive a ground signal — thus turning off the vehicle. Make sure the pin-switch is mounted such that it pushes down enough when the hood is closed to prevent slight movements of the vehicle to cause it to close. In some cases if the

Role of Youth in development of Pakistan

Youth: For me youth is the other name of energy. Any society in the world is highly recognized and identified by its youth. To have change is a society you ought to change in the youth. Young people are the ones who have the abilities to bring the change to better the world and to enhance the resources. â€Å"When the newspapers have got nothing else to talk about, they cut loose on the young. The young are always news if they are up to something that’s news, if they aren’t that news too.† â€Å"Kenneth Rexroth†About Pakistan: Pakistan is a country that is followed by bad luck right from the first day of its formation. After the death of the great leader Quaid-e-Azam Mohammad Ali Jinnah, We are not able to produce a unique leader who has the abilities to lead and direct the people in right direction. That’s the reason why there is decentralization of ideas, thoughts and response among the peoples of Pakistan. For me it is great bad luck that despite having to much resources, talent and great thinking minds, Pakistan is not yet able to registered it name the among the best develop country in the world. Youth Of Pakistan:Pakistan has the most percentage of youth among all the categories of its population. That is a great sign as it means greater chances of revolution. The history of world testifies whether there was a good or bad revolution, it was caused by young people of respective nations. â€Å"Older men declare war. But it is youth that must fight and die† We don’t need to go far; the foundation of Pakistan itself was a great revolution. The part of Muslim youth in this historical event can never be forgotten. They gave immense sacrifices to get the freedom from two greater powers i.e. the English and the Hindus. That’s why the great Quaid-e-Azam has always put a great stress on the young people and has tried to give them the right direction. He said â€Å"Pakistan is proud of her youth particularly t he students, who are always in forefront into hour of trial and need†.Some Other Revolutions: I am using the word â€Å"Youth† and â€Å"Revolution† together again and again, because I think there is very close link between these two, or these two words have incomplete meaning without each other. When we look at the history of world, the French revolution (1789-1799) occupies a remarkable place. It was a period of radical, social and political upheaval in both French and Europeans history. In that time, the cruel French rulers were permanently collapsed by the youth and now France has a renowned place in the list of sparking nations.The American Revolution, the young Turkish revolution, the Chinese revolution and the great Iranian revolution are also some important wonders of youth. â€Å"Almost everything that is great has been done by youth† It is advisable for young people of Pakistan to go, check and identify the factors causing these great revolutions and then try to implement these rules of revolution in our own society because it is true that time is slipping from our hands. Merits And Demerits Of Pakistani Youth:God almighty has blessed this part of world with immense talent and creativity. The young people of Pakistan are not less talented and able than that any other developed country. Late Arfa Kareem, Ali Moeen Nawazish are some example of young Pakistanis who have raised the name of Pakistan in front of the world. But our demerits are certainly more than our merits. A lot of our young people are busy indulging them in useless activities, thus spoiling their future. The main reason is that there is no proper guidance. We are largely spelled by the western culture.Our own culture is lost somewhere in the western and Indian culture. Our young people find themselves happy in copying bad habits of others. A large percentage of our young people have no thought about what are their actual activities and what are they doing. The re is no similarity of behavior, thoughts and ideas of life among young people belonging to different aspects and different areas of Pakistan. Our people need to understand that: â€Å"The purpose of life should be a life of purpose.†Need Of Concentration:There is a great need to make young people concentrate to the  situation of Pakistan. We can’t afford to close our eyes like a frightened pigeon. Our country is going down. Our economic condition is very poor. Other countries are causing there affects on Pakistan. There special target is the youth we should not allow these negative forces to play with. We can’t expect the government to correct everything by just rotating a stick. It is our duty to look after our beloved country. It is a â€Å"do or die† time. Each single person of Pakistanis youth needs to understand and memorize it. â€Å"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rat her a lack of will.†Ã¢â‚¬Å"Vince Lombardi†Education The Key: The first and most vital step for the youth is to educate themselves. In any area of life, no progress can be done without proper education. There is a need to provide education in each single area of Pakistan. Greater the educated person we have, greater are the chances for our progress and prosperity. Without education we are zero. There is another important factor that there should be a proper channel for education. Education shouldn’t mean only becoming a doctor or an engineer; it should teach someone how to think, how to act and how to play his role in flourishing a better society. â€Å"A human being is not attaining his full heights until he is educated†Ã¢â‚¬Å"Horace Mann†Stand Against Corruption:Corruption is like rusting which causes destruction of the whole society. Corruption is the biggest problem of our country. Our greatest bad luck is that our renowned leaders are the mot corr upted people among us. Our greatest sin is that we watch everything but remains silent and don’t even think about stopping it. If the whole youth of Pakistan gathers on one platform and take oath of vanishing corruption from the country that I’m 101% sure that we will be able to remove corruption and return millions of lack money back to poor people. It is very simple in saying. In actual, it is very hard nut to crack. But history tells us that when youth was serious  in causing the change, the youth has caused the change. â€Å"The duty of youth is to challenge corruption.†Ã¢â‚¬Å"Kurt Cobain†Have A Sharp Eye On Politics:It is considered as a wise advice to keep youth away from politics. It is true, the youth should not be involved in politics, and their priority should be the education. But for me, they need to keep themselves aware of what is going around them. What sorts of persons are governing them and whether they are serious for the country or not . Because one day, a young man has to go in political life, has to cast a vote, then he should be known to the current situation and the people, he got to follow. In a nut shell, if the young are not aware of country politics, then how can we produce leaders from them? â€Å"Obstacles are those frightful things you can see when you take your off your goal.†Ã¢â‚¬Å"Henry Fort†Identify Real Leaders:In Pakistan there is a worst scene that some typical families are always involved in politics. After the death of Quaid-e-Azam we haven’t find a leader that ought to be followed by all the people of Pakistan. We have got leaders of nationalism. Pathans follow different leaders. Bloch’s have some other one. Punjabi and Sindhi are also not sure about a true leader to follow that who will be sincere and honest with the country. The youth of Pakistan need to be nullifying these criteria. We should not cast our vote just by listening to others. We need to have proper se nse that who is sincere with us and who is not. We need to produce a unique leader from ourselves who should think for the country and should be able to develop a proper roadmap for the progress and prosperity of Pakistan. â€Å"Ten soldiers wisely led will beat a hundred without a head.† Have One Aim:It is necessary that young people of the whole country have same plan to work on. If we want a revolution for progress, then we should avoid  decentralization of ideas. In Pakistan there should be a single notable platform for the youth to gather and collect ideas, and then choose the best ideas and apply their implementations. The youth shouldn’t be confused and demoralized by the political infrastructure of Pakistan. They should realize that it is the time to rise to the occasion and change the negative system of the country.They should be facing problems from the hidden forces which do not want youth to come forward. They will also try to distract the youth from the right path by creating confusion and misunderstandings among young people in understanding which roadmap is right for them and which is not. â€Å"Youth is easily deceived, because it is quick to hope.† We can disgrace them by having strong unity among ourselves. There is need to know for youth trust. â€Å"United we stand, divide we fall.†Take Daring Steps:To sit on a bench and watch the things going is a very easy task. But for me the meaning of youth is to take risks. These risks are ought to be taken for our beloved country Pakistan. â€Å"Success often comes to those who dare to act. It seldom goes to the timid that are ever afraid of consequences†Ã¢â‚¬Å"Jawaharlal Nehru†Say no to corruption, injustice, cruelity and all other devils of society. Be at one notable platform and ask others to join it just by lightening candles by candles. The current situation of Pakistan tells that elections are near. There are new and old parties that are looking for ge tting the large percentage of youth votes. By standing united, the young people should put some terms and conditions in front of the political parties that they will vote them only if they are serious for the country. If after coming to government they change their policies they should be answerable in front of youth.For the present time, we need to forget every other thing and just think for our country that has given us a protection and freedom of mind. Now it is time to payback. Also people of other age groups need to put stress on growing up then youth for great revolution like that of France or Iran. â€Å"In case you are worried about what’s going to become of the younger generation, it’s going to grow up and start worrying about the younger  generation.†Ã¢â‚¬Å"Roger Allen†They need to encourage the youth nearby them and to raise their morals high â€Å"We cannot always build the future for our youth, but we can build our youth for the future.â₠¬  To conclude all of what I have written above, I just want to say three words to the youth of Pakistan:- â€Å"NOW OR NEVER†

Female Subjectivity and Shoujo (Girls) Manga

Female Subjectivity and Shoujo (Girls) Manga (Japanese Comics): Shoujo in Ladies’ Comics and Young Ladies’ Comics Fusami Ogi I. Sexist Reality and Ladies’ Comics: Women’s Lives and Experiences Shoujo manga experienced a turning point in the 1970s when more women began to choose different lives from those the traditional gender role system expected them to take. Although the Japanese social system supports women as housewives, the number of women who work outside the house has been increasing. In this article, I am going to survey the situation of women in Japan when ladies’ comics was born in the 1980s and consider how ladies’ comics could convey those women’s voices. The ? rst publication of the genre ladies’ comics is Be Love published by Kodansha in 1980. Its target reader is an adult female approximately 25 to 30 years old. Generally, the target readers of ladies comics are adult women or shoujo who are almost adult. Ladies comics seem to have performed two roles as a new kind of writing for women: the ? st is to present women’s desires when they are no longer girls; and the second is to offer alternate role models to adult women. In these respects, ladies’ comics is a genre which ? rst requires identi? cation with the category ‘‘woman,’’ rather than a genre which gives readers an objective point of view de? ned by the category ‘‘woman. ’’ The number of ladies’ comics magazines increased as if re? ecting women’s increased concern with their own lives. There were only two ladies’ comics in 1980, but the number went up to 8 in 1984, 19 in 1985, and 48 in 1991 (Shuppan 1996: 201; 1999: 226). The 1980s, when ladies’ comics became quite popular, was a time in which working women disrupted sexist myths which presented working women as unattractive and sexually frustrated (Buckley 1989: 107). It is signi? cant that after 1985 the number of ladies’ comics increased dramatically, because in 780 Female Subjectivity and Shoujo Manga A 781 1985 Kikai kintou hou [The Equal Employment Opportunity Law] was passed in the Diet, which guarantees equal employment opportunities to both men and women. However, the law was not strict and there was no punishment stipulated if companies did not follow the law. Since the law just encouraged companies to arrange equal opportunities for both men and women, most women had to continue their ? ght against the discrimination triggered by being women (Shiota 2000; Ueno 1995; Ueno 1990: 303; Sougou 1993: 268; Bornoff 1991: 452). Although the law barred sexual discrimination in the workplace, jobs and career expectations were still gender coded. The law was passed on May 17 in 1985, and by April 1 in 1986 when the law became effective, companies managed to invent two new categories to classify full-time jobs: sougou shoku [managerial career track] and ippan shoku [regular service]. According to Ueno Chizuko,1 in 1986, 99 % of male employees of new graduates were employed as sougou shoku, which includes business trips and transfers to other sections or branches in the future, and 99% of female employees recruited from among new graduates were employed as ippan shoku, which does not include the possibility of such transfer (Ueno 1990: 303). A woman in an ippan shoku position is generally called an ‘‘O. L. ,’’ or ‘‘of? ce lady. ’’ This position never allows the possibility of promotion. It is a position that re? ects the traditional feminine role as a housewife in a household. To cite Yuko Ogasawara: Most of? ce ladies are not entrusted with work that fully exercises their abilities, but are instead assigned simple, routine clerical jobs. They have little prospect of promotion, and their individuality is seldom respected, as evidenced by the fact that they are often referred to as ‘‘gifts. ’’ (1998: 155) Of? ce work that included preparing and serving tea to male workers was mostly reserved for the of? ce ladies (Allison 1994: 93). Ogasawara claims that ‘‘[I]ndeed, men in Japanese companies are dependent on women for their loyal and reliable assistance’’ (1998: 156). According to the data in 1996, women workers occupy 8. 2% of all managerial posts in Japan, while in the US, 42. 7% of the managerial posts are held by women (Inoue 1999: 115). The position of of? ce ladies only creates a glass ceiling. 782 A Journal of Popular Culture The law was not a happy avenue to equality between men and women. It was based on gender segregation. It forced female workers to work as late hours and at as physical and demanding jobs as men, and raised the number of female parttime workers (Sougou 1993: 268; Ueno 1995: 702). According to Shiota Sakiko, in 1987, 48. 2% of wives of employees had a job, and more than 40% of the wives with a job were part-time workers (Shiota 2000: 152). In fact, the Equal Employment Opportunity Law was not a law that encouraged women to pursue long-term careers. Rather, it was a law that aimed at protecting women who were also engaged in housework. Protecting the position of housewives, the Japanese government has maintained women as a low cost, secondary labor force (Shiota 2000: 175; Ueno 1995: 700). Shiota declares that in the 1990s the easiest lifestyle for a woman is still to choose the traditional female role, where a woman is economically supported by her husband (Shiota 2000: 165). Women who pursue careers have to choose either of two courses: to give up housework or to ? nd a substitute in the home for herself (Shiota 2000: 87). In fact, it seems dif? cult for most women to give up housework. Therefore, according to Shiota, if she cannot ? nd a substitute in the home for herself, she has to do with both housework and outside employment. However, the number of women who are pursuing careers has been increasing. The Equal Employment Opportunity Law opened opportunities for some women. The number of women whose work is not secondary is increasing (Konno 2000: 218-19). Moreover, the traditional form of marriage, in which men go out to work and women stay at home, is becoming obsolete. Anne E. Imamura remarks: [In the 1990s] The cost of living pushed women into the labor force, but the sluggish domestic economy cut into women’s gains in the job market. Women’s age at ? rst marriage rose to twenty-six, crossing the magic number of twenty-? ve, when womenFlike Christmas cakesF were supposed to become stale. Women were in no hurry to marry, and once married had fewer children. (1996: 4) Despite the reality of the current Japanese society, in which the birth rate (Inoue 1999: 5)2 is decreasing, according to Shiota, most women who work outside the house regard child raising as a part of their future happiness (2000: 84). According to Shiota, Female Subjectivity and Shoujo Manga A 783 n Japanese society, which values housework only in relation to housewives, women need different role models for their current lives from that of the conventional lifestyle for women, because more and more women do not conform to the conventional role models the society endorses. Ladies’ comics may provide women with such models and possible ideas for their futures. This genre may help women to generate a space where they can amuse themselves a s women and also consider their dif? culties in reality in the process of pursuing a more satisfying, ful? lling way of life. The increase in ladies’ comics magazines seems to re? ect ` women’s consciousness-raising vis a vis their position both within and outside the house. As we have seen, the Japanese social system has been more supportive of the position of housewife, which resulted in the increase in the number of housewives who also worked outside the home as part-time workers. The position as a part-time worker imposed a double bind on a woman: housework has continued being regarded as a woman’s duty and the woman’s labor force outside the house has been kept as secondary. However, the number of housewives who are engaged only in housework is decreasing and more women are participating in work outside the home. The Employment Equal Opportunity Law did not bring many bene? ts to working women, but as Ueno points out, the law permitted companies to require women to work outside the home as hard as men (Ueno 1995: 702). This meant that women had to be like men to work outside, but it also gave both men and women an opportunity to reconsider existing gender roles. That is to say, the law ironically exposed the fact that women were not the only ones that had suffered from traditional gender roles. Shoujo in Ladies’ Comics Ladies’ comics has become a genre which re? ects the contemporary dif? culties of women’s lives and their pleasures. In order to present ‘‘women,’’ the women writers each pursue the image in their own manner. As I pointed out before, the following two roles are crucial to examining ladies’ comics as writing for women: the ? st is to present women’s desires when they are no longer girls; and the second is to offer role models to adult women. In this section, I would like to explore 784 A Journal of Popular Culture these two points in turn, considering how ladies’ comics, as intended explicitly for a woman who is no longer a shoujo, is independent of shoujo manga, if they still share some aspects, I would like to examine how they rework the concept of gender and how the social background has been re? ected in those aspects. 1. A Woman as Sexual Subject The most crucial reason for the popularity of ladies’ comics in the 1980s, according to critics (Matsuzawa 1999: 29; Ishida 1992: 76), is the introduction of the theme of sexuality. Because shoujo is a common word in Japanese meaning a teen-aged female before marriage, it was very dif? cult to deal with the theme of sexuality in shoujo manga, in spite of its being a genre for women, by women, and about women. As a result, in the 1970s shoujo manga created a special way to use the male body in order to introduce the theme of sexuality. Ladies’ comics visualizes the theme of sexuality using adult women’s bodies. Ladies’ comics offered the theme of sexuality to both women writers and readers in a more suitable way for their age (Yonezawa 1988: 168) and the issues positively represent sexuality, showing women who frankly enjoy their sexual affairs (Fujimoto 1999b: 84). Employing women’s own bodies, ladies’ comics provided women, who were not allowed to be in a subject position for their sexuality and pleasure, with a space in which they can acknowledge and accept their sexuality. However at this point, we have a problem with ladies’ comics in that the texts represent women’s roles only from women’s points of view. For example, explicit sexual encounters from a female protagonist’s point of view are often depicted in ladies’ comics, which seem to challenge the pornographic discourse of maleoriented publishers. This may heighten woman’s consciousness, suggesting that women can also gain a subject position from which they can ‘‘look’’ at and objectify males. But we cannot say that the texts do not reinscribe the man/woman power relationship because they are written for female readers alone and thus do not affect male readers in any way. As long as these texts explore ‘‘women’’ only from the point of view of heterosexual women, the use of women by women is not much different from men’s use of women for purposes of sexual titillation (Pollock 1977: 142), which Female Subjectivity and Shoujo Manga A 785 retains the hierarchical power relationship; they remain mere image-promoters rather than image-makers. This limitation of ladies’ comics is re? ected in the fact that ladies’ comics present marriage as a natural goal for a woman. As Arimitsu Mamiko remarks, ladies’ comics mainly functioned as a reinscription of patriarchal values and a female version of pornography (Arimitsu 1991: 154). As long as the characters in ladies’ comics question whether they can get married or continue their marriage safely, they never question the system itself. To envision a woman’s future position as a ‘‘happy’’ housewife and mother might even enhance the myth of motherhood as a natural result of marriage. Here women objectify themselves according to patriarchal codes, reinforcing heterosexual gender roles and preserving a ? xed ideology. Considering that the genre ladies’ comics does not abandon the traditional view of ‘‘women’’ but perpetuates it, we cannot help but see the genre reinscribing the existing value of gender. However, considering the turning point in shoujo manga in terms of sexuality in the 1970s, it is crucial to note that ladies’ comics provided women with a space in which they could confront and acknowledge their own bodies. Although most ladies’ comics might only represent the traditional power relationship between men and women, the space of women in manga for women has been changing, generating different forms. The history of shoujo manga as women’s space has existed for only a few decades and has offered various ways to challenge the existing gender roles. After the turning point in the 1970s, in which shoujo manga introduced the subversive theme of sexuality, shoujo as a female body has been secured by employing a boy’s body to explore the theme of sexuality. In terms of the theme of sexuality, ladies’ comics is one of the ‘‘failures’’ of shoujo manga. adies’ comics is a genre which can deal with explicit sexuality that shoujo manga could not handle. As a gendered category for women, ladies’ comics is a younger sister of shoujo manga. But ladies’ comics is not a genre which takes over the characteristics of shoujo manga regar ding sexuality. Instead, dealing with a taboo subject for shoujo’s sexuality, ladies’ comics is a genre for a woman who fails to be a shoujo. Shoujo manga has interpellated readers and writers in terms of gender, while portraying taboo subjects in the form of the absence of the shoujo. The category ladies’ comics as a women’s genre would also tell women how to perform as 786 A Journal of Popular Culture ‘‘women’’ and signal writers and readers that they are reading what has been written for adult ‘‘women,’’ while portraying what shoujo cannot be or do. Here, the existence of ladies’ comics, which promises women’s sexual pleasure, seemingly performs what adult women want, and reinscribes the existing power relationship between man and woman merely by replacing male gazes with female gazes. However, as a ‘‘failure’’ of the category shoujo manga, it also disturbs a woman when she sees her sexuality in a traditional way. As a supposedly sexual ‘‘subject’’ in pornographic representations for women in ladies’ comics, a female reader may enjoy her sexual desire, but may also see her sexual desire of an adult woman as a ‘‘failure’’ of a shoujo or what is not shoujo. The female sexual subject of ladies’ comics destabilizes the idea of shoujo, which does not contain female sexuality of women and does not present women’s bodies. Ladies’ comics, as a category for women, reinscribes the traditional values of women, but at the same time, as a ‘‘failure’’ of shoujo manga, promising to introduce what shoujo or a future woman should not have, stimulates the world of comics for ‘‘women. ’’ This characteristic of ladies’ comics, which presents what shoujo manga cannot contain, might emphasize and develop ladies’ comics as pornographic representations of women’s bodies, which could not directly be represented in shoujo manga and needed to be transformed into other bodies. In this sense, pornographic representations of ladies’ comics are part of the concept of shoujo and its absence, rather than a result of a mere reversal of a male and female power relationship which merely looks at a woman’s body as a sexual object. 2. Role Models to Women Another function of ladies’ comics has been to present various images of women’s lifestyles as role models for other women. Mainly dealing with themes which closely report women’s daily lives such as love, marriage, and work (Yonezawa 2000: 1009), the purpose of the genre has been to describe ‘‘real’’ women’s lives (cf. Fujimoto 1990: 193-94). A shoujo manga writer, Shouji Masako, who is currently writing ladies’ comics, comments that writing shoujo manga is easier than writing ladies’ comics, because in shoujo manga you can Female Subjectivity and Shoujo Manga A 787 pursue dreams and readers would not recognize them as lies (Shouji Masako 1983: 110). A realist perspective on women’s lives is one difference between shoujo manga and ladies’ comics. Since the 1970s, one of the crucial reasons for shoujo manga to be treated as serious ? ction has been its use of fantastic illusions in addition to realistic concepts. As Fujimoto Yukari remarks, in the world of shoujo manga, most of the working women’s occupations are special ones such as designers, pianists, actresses, or models, where talent and originality matter; ladies’ comics, however, even in the late 1980s, depict common women’s daily lives (Fujimoto 1994). Offering various familiar lifestyles and their problems, ladies’ comics becomes a sphere in which women can see their own lives as women. However, ladies’ comics, as well as shoujo manga, does not always encourage women to be independent (Matsuzawa 1999: 29) and to ? ht traditional, patriarchal values, which compel women to stay within a subsidiary position. For example, Waru [A Bad Girl], a long-run ladies’ comic from 1988 to 1997 in Be Love, presents the success story of a woman who continuously overcomes the dif? culties of her lower status as an of? ce lady and at the same time never gives up her love. Some readers regard Waru as an example of ladies’ comics with a feminist point of view which encourages women readers to be independent (Sakamoto 1999: 27). At the same time, this work has been criticized in that the heroine is totally passive and merely lucky (Erino 1991: 177). Erino Miya claims that the heroine does not do anything to further her career. The protagonist only accepts other people’s advice, and never doubts it, and she is asked to do things which seem to have no relation to her career, such as to remember a sweeper’s name. This work only regards a woman as a person who cannot do anything without help and never discovers her life by herself, but always thinks about love. Although some ladies’ comics depict the severe and unequal reality which women may face at the of? ce, most stories end with a happy marriage to a nice husband. Yet according to Murakami Tomohiko, since the 1990s, ladies’ comics began to be regarded as a genre which also deals with social issues. Until then, ladies’ comics had drawn attention only to its pornographic and radically sexual scenes (Murakami 2000: 1006). As a genre which deals with women’s 788 A Journal of Popular Culture eality, ladies’ comics began to focus on more social and political issues, such as domestic violence, rape, sexual harassment, and so on, presenting how the woman character tackles the problems, suffers, and sometimes makes mistakes, rather than clearly suggesting which solution she should take. Ladies’ comics draws both women’s reality and their fantasies in a more serious way than shoujo manga, in that shoujo are at an age when they can still enjoy illu sions of gender, while the reality faced by readers of ladies’ comics requires them to consider marriage as if it were a social obligation. The theme of marriage in ladies’ comics begins to appear as one social and political issue, while shoujo manga deals only with a process to marriage. Moreover, differently from shoujo manga, ladies’ comics can present issues after marriage, including divorce as a principal theme. For example, Amane Kazumi, one of the most productive ladies’ comics writers, deals with current women’s issues in a serious way. Shelter, one of her ladies’ comics, depicts a woman who is beaten by her husband (see Figure 1). They had two daughters. The younger daughter was very smart and her father’s favorite. After she died in an accident on her way home with her mother, the father’s violence toward his family erupts. His violence unveils his male-centered values and contempt toward his wife. The wife and their elder daughter escape from the husband and go to a shelter for battered women. Shelter depicts how the female protagonist overcomes her problem, recovers her con? dence, and regains an independent life, which she once had as a lawyer. Presenting other women who share the same problem, this work considers different cases of domestic violence. As we see in this manga, ladies’ comics as a genre about women living in reality as adults, seems to show more concern about the process of how the heroine and other women change their lives, rather than about a solution leading to a happy ending. This work not only reveals male dominance within society, but also portrays each woman’s ? aws and how she easily spoils her partner and their relationship without knowing it, for example, by only being concerned about her ? nancial status and being supported by her husband although she does not love her husband any more. In this work, each story ends when a woman decides to change her life in a positive way, which leaves an impression of a happy ending. Yet in fact, it is not simply a happy ending. It is a new beginning for her life, Female Subjectivity and Shoujo Manga A 789 Figure 1. Amane Kazumi. Shelter. Tokyo: Hakusensha, 2001. 26-27. r 2000 Kazumi Amane/Hakusenha. which is not guaranteed to be a better life than before. However, some reference to the actual law related to women’s status and reliable comments by the heroine as a lawyer may suggest to readers that this manga could help and encourage women who are in reality suffering from a problem. Thus, ladies’ comics develops as a genre for female readers and their issues, which shoujo manga could not take up. Nevertheless, ladies’ comics seems still to contain a conventional sense of femininity, which shoujo manga also displays as a genre. The following two points especially emphasize the traditional concept of femininity in ladies’ comics. First, as I suggested before, ladies’ comics presents many women who depend upon their husbands or partners and are waiting for someone who would lead them and love them. Second, ladies’ comics rarely present elderly or middle-aged female protagonists, although the genre was generated from women’s need to ‘‘grow up. ’’ 790 A Journal of Popular Culture The ? rst point supports a passive femininity like that of Cinderella which can be seen in shoujo manga. As we have examined, it also re? ects the current status of Japanese women, in which, as Shiota and other critics remark, the traditional woman’s life as a housewife totally supported by her husband has been the easiest, most traditional, and socially acceptable life for women to choose. This may explain why ladies’ comics are more concerned with marriage, than with women living independently of marriage. However, as we have seen in Shelter, the treatment of marriage has been changing and ladies’ comics is becoming a genre which shows the problems of current social issues about women who can be part of an unhappy marriage. The second point also re? ects traditional femininity. That is to say, in the world of ladies’ comics, the concept of youth seems still effective as a key concept of ideal femininity, just like in the world of shoujo. In comparison with men’s comics which presents many middle-aged male main characters, ladies’ comics, which rarely show older females as main characters, seem a part of shoujo manga, rather than an independent genre. One of the characteristics of the genre for adults might lie in its treatment of various types of characters in part de? ned by age. In this respect, ladies’ comics as a genre for women could have focused on widely aged female characters and have even expanded a sense of femininity regarding age. However, middle-aged women, as Susan Napier points out, have been excluded from the world of manga: ‘‘It is also interesting to note that there seem to be relatively few manga concerning middleaged women or mothers in contemporary Japan’’ (Napier 1998: 105). Nevertheless, in comparison to other genres, we ? nd more middle-aged and older women characters in ladies’ comics as subcharacters. Their problems are depicted from the younger heroines’ point of view, and in that sense, ladies’ comics at least do not ignore elder women, but include them. Thus, ladies’ comics still maintains the traditional sense of femininity, which shoujo manga also holds as part of its conventional sense of shoujo. In this respect, ladies’ comics has not made a genre of manga for women in a general sense yet. Rather, ladies’ comics is a genre which presents what shoujo manga cannot do. In other words, dealing with both tradition and subversion to the existing notion of shoujo and making a dissonance between them to destabilize the existing system must be a way which ladies’ comics takes over from shoujo manga. Female Subjectivity and Shoujo Manga A 791 Promising to show women who are not shoujo any more, ladies’ comics stimulates readers’ existing notion about women who still recognize imaginary shoujo in themselves. However these days, we see the term josei manga, which means manga for women, and which tries to replace the term ladies’ comics. Although it has not emerged yet, in a strict sense that there are no manga for women of different ages, this genre is gradually moving away from shoujo manga to a women’s genre. Performing what cannot be shoujo and promising the emergence of a genre of manga for women, the genre adies’ comics may also continuously urge women not to depend on the division anymore between shoujo manga for shoujo and ladies’ comics for women who are not shoujo, which divides women into only two types that supposedly never merge. Writing Women and Shoujo Manga The number of ladies comics magazines increased from two in 1980 to 48 in 1991, and to 57 in 1993, as I noted ea rlier. By 1998 the number had shrunk somewhat to 54. They still have a large readership, although their publication was reduced in the late 1990s. The total publication including special issues of ladies’ comics in 1998 was 103,820,000, which comprises 7% of all manga publication; the highest total publication of ladies’ comics was 133,520,000 in 1991 (Shuppan 1999: 226). However, the concept of ladies’ comics has gradually changed. As we have seen, the contents of ladies’ comics have experienced some change in that ladies’ comics also became a genre of political and social issues. Further, another genre of manga for women emerged from ladies’ comics and shoujo manga. In the late 1980s and 1990s, a different type of commercial magazine of manga for women came out: Young You in 1987, Young Rose in 1990, and Feel Young in 1991. While some data count these magazines as ladies’ comics, they have been regarded by critics and readers as another genre (Ishida 1992: 76; Fujimoto 1999a: 28). Since these early magazines share the word ‘‘young’’ in their titles, the new genre has been called ‘‘Young ladies’ comics. ’’3 Their target readers range from girls in their late teens to women under thirty. Yet the genre seems to cover a wider range of readers, since there are characters over thirty and readers’ pages often show letters from middle-aged 792 A Journal of Popular Culture women. Although we manage to distinguish these three genres, the actual boundaries regarding contents, readers, and writers among shoujo manga, young ladies’ comics, and ladies’ comics are somewhat vague, perhaps except for shoujo manga for lower teens and the special interest of ladies’ comics in pornography, horror comics, mothering, and so on (Yonezawa 2000: 1009). Besides, some young ladies’ comics magazines call themselves shoujo manga. For example, a phrase of the copy for Chorus, one of the popular young ladies’ comics magazines, signi? es the status of young ladies’ comics: shoujo manga mo otona ni naru [shoujo manga also grows up]. Young ladies’ comics is a contradictory genre which at once contains sexuality, shoujo, and adult women. How mi ght we explain the contradictory impulses at work in the new genre, which has both characteristics of shoujo manga and ladies’ comics, and at the same time, is different from the existing two genres in terms of women’s lives? I will explore what enables this alternative perspective, which can share and separate the two genres at the same time, considering how the genre young ladies’ comics can open a different perspective in the world of manga for women, and how the term shoujo, which these three genres share, functions upon this genre to create a new writing. Since the genre contains shoujo, young ladies’ comics can be regarded as a part of shoujo manga, but it also contains adult women and their issues and has characteristics of ladies’ comics. In this sense, young ladies’ comics is a genre between shoujo manga and ladies’ comics. As Fujimoto remarks, the concept of marriage seems to play an important role to distinguish these three genres. shoujo manga represents women before marriage and ladies’ comics deals with women after marriage, while young ladies’ comics represents both women’s lives before and after marriage. Fujimoto’s idea of the division between shoujo manga and ladies’ comics, i. e. , marriage, suggests that both shoujo manga and ladies’ comics are patriarchal products. Ishida Saeko also sees young ladies’ comics as a product between shoujo manga and ladies’ comics. Yet Ishida regards young ladies’ comics as manga closer to shoujo manga. According to Ishida, although it contains sexuality, the genre takes over the world of shoujo manga, which is more concerned with shoujo’s inner mind and cannot escape the narrow and personal world of ‘‘herself. ’’ In this respect, young ladies’ comics is not a totally new genre. That is because shoujo manga as the ? rst genre of Female Subjectivity and Shoujo Manga A 793 manga for women has heavily affected other genres of manga in terms of women, especially this genre which employs shoujo as main characters. Yet simultaneously, we may also ? nd some signi? cant characteristics in young ladies’ comics, in its treatment of the same term shoujo. These three genres share the concept of shoujo, but their modes of representation are different. Shoujo manga has shoujo, ladies’ comics has a taboo concept for shoujo in the form of sexuality, and young ladies’ comics has shoujo, although it deals with sexuality. They are all manga, for women, by women, of women, but make use of the concept of women in terms of shoujo differently . The characteristic of young ladies’ comics appears in its treatment of shoujo and reality, which distinguishes this new genre from shoujo manga and ladies’ comics. On the one hand, shoujo manga visualizes the concept of shoujo and, as I suggested, even if it introduces taboo concepts like displacement into male bodies to shoujo, readers would notice their existence in the form of the absence of shoujo. On the other hand, ladies’ comics deals with what is taboo to shoujo as a counter category to shoujo manga and tries to depict adult women’s real lives and issues which shoujo manga cannot imagine. Young ladies’ comics maintains a shoujo’s point of view, but it also inherits a characteristic from ladies’ comics, which surveys reality rather than fantasy and tries to present shoujo’s life and issues as part of the reality surrounding them, just like ladies’ comics tries to deal with women’s issues and lives from their own perspective as women. Reading works published as young ladies’ comics, we would never think at least at the ? rst glance that they are presenting ‘‘reality. ’ Many elements remind readers of shoujo manga: their cute characters with big eyes, their concern for love and inner feelings, and special situations or happenings which would rarely occur to ‘‘actual girls. ’’ Yet their concern for reality makes young ladies’ comics unique and different from shoujo manga. For example, let us examine Onna tachi no miyako [Women’s Utopia] (1992-1994) by Matsunae Akemi , one of the most productive and popular shoujo manga writers who also writes for young ladies’ comics. In the late 1980s, an early series of this manga was published as shoujo manga. From 1988 to 1990, Katorea na onna tachi [Women Like Cattleya], which employs the same characters, was published in LaLa, and from 1992 to 1994, Onna tachi no miyako was published in Bouquet. 794 A Journal of Popular Culture LaLa and Bouquet are both shoujo manga magazines. In 1993, the series was also published in a new magazine Chorus, which has been one of the popular young ladies’ magazines. This work experienced a transition from shoujo manga to young ladies’ comics. It is about three women characters running a nursing home for elderly people. At ? rst glance, this work may seem to present typical cute shoujo characters. Then immediately, we notice that this manga uses the term shoujo in a double sense. One is shoujo in their teens and the other is shoujo in an ideological sense, which signi? es women who have either shoujo’s mind and feelings or appearance despite their age, even if they are in their seventies. In Figure 2, an interviewer mistakenly asks them a question for girls. The interviewer immediately runs away after she notices that she made a mistake, but the ‘‘aged’’ girls complain why the interviewer does not de? ne a girl’s age up to 74, instead of 24. Using aged protagonists, this manga unveils how the term shoujo is ? ated on the notion of youth. Simultaneously, this manga portrays issues of old age and sometimes depicts aged characters’ pasts, Figure 2. Matsunae Akemi. Onna tachi no miyako. Vol. 1. Tokyo: Shueisha, 1994. 7-8. r 1994 Matsunae Akemi/SHUEISHA, Inc. Female Subjectivity and Shoujo Manga A 795 in which they were physically â₠¬ËœÃ¢â‚¬Ëœshoujo. ’’ Not seriously, but comically, this work depicts how they had to suffer as shoujo in a traditional world under the patriarchal society before the war, suggesting a contrast with the current meaning of shoujo, which appears totally liberal in the story. This disruption of the notion of age in the world of shoujo manga, which later moved into the category young ladies’ comics, might tell us how the term shoujo began to become a sign which can ? oat free from the body of shoujo. The characters insist that they are still shoujo. Yet their existence as shoujo might subvert our notion of the existing shoujo and the traditional shoujo image. In this work, shoujo is not a body anymore, but is an ideological concept that suggests that everyone can be shoujo if they want. Young ladies’ comics is a genre which visually uses shoujo manga’s technique and presents cute girls. Like ladies’ comics, the genre centers on female characters and their issues, but its representation offers ? exible images of shoujo, which does not always show the properly aged shoujo. The notion of shoujo can be applied to any body beyond its physical sense of being a teenaged female before marriage. A con? ict between the notion of shoujo and what is actually presented as shoujo subjects gives a twist to the world of shoujo. Young ladies’ comics is about shoujo, and does not always show a taboo concept to the category shoujo, as ladies’ comics tries to show. This aspect of young ladies’ comics, once again, refers to the fact that shoujo can be a signi? er which freely moves from the existing bodies of shoujo, emphasizing itself as an ideological notion, from which readers may take and get out whatever they want. Furthermore, such different treatments of reality among these three genres will appear in their different endings. A typical shoujo manga has been regarded as the story, of a prince and a princess with a happy ending to a love story such as Cinderella, in which a lower-status girl gains a higher-status husband through magic. Ladies’ comics present their works as part of real lives and expect the ending to provide readers with an actual solution which they would also have in their lives. Young ladies’ comics also concerns reality and many women writers for this genre claim that they want to write manga which does not end but continues in the same way as the real life that they are having now continues. In general, they regard shoujo manga as a limited genre which does not allow them to write what they are writing currently. The concept of the ‘‘real’’ 796 A Journal of Popular Culture ppears as if it were a common key word among them regarding their comments on the limit of shoujo manga. However, the concept of the ‘‘real,’’ which young ladies’ comics deals with, also seems to have a unique message, because young ladies comics does not abandon shoujo’s point of view, which also allows readers to see dreams. Despite its concern about real lives of women, the concept of shoujo still remains in young ladies’ comics. Yet, the difference between shoujo manga and young ladies comics can be found in their treatment of this shoujo. Basically, shoujo manga shows the world of a girl before the age of social duty. Young ladies’ comics seemingly present a similar world in which a character can appear as shoujo without any social obligations. However, young ladies’ comics also emphasize some aspects of the protagonist, which stress that she has also been living in a ‘‘real’’ life. In reality, ‘‘she’’ gets hurt, gets old, or gets changed in some way. She also witnesses somebody experiencing a change. A shoujo protagonist in young ladies’ comics appears not as a momentary existence which will ? nish once the story ends, but as an actual existence, just like the readers who are living and continue their lives after the story ends. This perspective, which sees shoujo’s life as one that will continue after the story ends, is common among popular authors in the ? eld of young ladies’ comics. For example, a wellreceived young ladies’ comics, Happy-Mania, by Anno Moyoko, which started in 1995 and ended in July 2001, presents a unique shoujo character, who easily makes love but cannot ? nd a boy whom she can trust. Unlike the existing type of shoujo, this heroine uses her body as her ? rst step to love. Anno says that she now writes a ‘‘real’’ love story with sexual scenes which Anno herself could have experienced but shoujo manga discourages (Anno 1999: 160). For example, in Figure 3, the protagonist is excited about her new love, while her friend, who is drawn as a smaller ? gure, asks her if they used a condom or not. Tracing this protagonist, who is easily blinded by her love, this story continues to show various cases of love affairs which young women might experience. Figure 4 shows a moment when she ? nds out that her boyfriend has another girlfriend. That does not end her love, and the story continues showing her pursuing her boyfriend until she becomes something like a stalker and ? nally notices what she is doing for a worthless male; she decides to ? d another lover. And then, another story Female Subjectivity and Shoujo Manga A 797 Figure 3. Anno Moyoko. Happy-Mania. Vol. 1. Tokyo: Shodensha, 1996. 97. r 1996 Anno Moyoko/Shodensha. 798 A Journal of Popular Culture Figure 4. Anno Moyoko. Happy-Mania. Vol 1. Tokyo: Shodensha, 1996. 112. r 1996 Anno Moyoko/Shodensha. Female Subjectivity and Shoujo Manga A 799 about this protagonis t begins. Although readers of shoujo manga may expect a happy ending, the readers here do not necessarily expect one (Anno 1999: 164). Moreover, Minami Qta, one of the popular young ladies’ comics writers, denies the concept of ending itself. Her work is quite different from typical shounen (boys) and shoujo manga which offer a clear ending. According to her (Minami 1997: 196), typical shounen and shoujo manga are stories about gaining something. Shounen manga deal with the pursuit of power, money, or a position, while shoujo manga aims at attracting a handsome boy. Yet, to her, ‘‘reality’’ does not cease the moment something has been attained. Makimura Satoru, a popular and renowned shoujo manga writer who has written for shoujo manga since the 1970s, refers to how she felt when she began writing for young ladies’ comics (Makimura 1999). She thought that she could not write any more dream-like works for manga. She wished to write ‘‘reality,’’ in which as long as she lived, she would face more uncomfortable facts. At the same time, she did not totally abandon shoujo manga. Yet she composed her works in a different way, using some aspects of shoujo manga. She began research outside the world of shoujo manga. Researching readers by herself, she found how deceitful and ? ctitious what she had written as shoujo manga was. Here, what she notes as the importance in the category genre of young ladies’ comics is to present ‘‘reality. ’ These young ladies’ comics writers ? nd shoujo manga full of deceits which tell only comforting myths to entertain shoujo with dreamlike ideas; young ladies’ comics allow them to write something other than fantasy. In fact, many popular young ladies’ comics writers share this wish for the ‘‘real. ’â€⠄¢ Onozuka Kahori, another popular young ladies’ comics writer, also makes similar comments that she is writing a life, not a story, with upheavals, which might even hurt you. They wish to show how shoujo will be if she continues her life. Even after the story ends, their characters’ lives would continue. Onozuka suggests that she would like to send a message to readers, which suggests that even if they can be hurt, they will be ? ne, and such experience will give them power to continue their lives (Onozuka 1999: 30). However, in speaking about the ‘‘real’’ that shoujo manga cannot present, we should note that these young ladies’ comics 800 A Journal of Popular Culture writers point out facts. On the one hand, they have shoujo, and on the other hand, they want the shoujo to grow up, move, and change. Can shoujo grow up? The term shoujo is a category for girls during a special period in which they are neither children nor adults. Yet some heroines in young ladies’ comics seem to already have grown up because they deal with the theme of sexuality. Considering the ideological function of the category shoujo, which has used even her absence as her substance, we note a similar function of the category shoujo in young ladies’ comics, which uses shoujo’s absence, rather than showing a heroine who is shoujo. By offering a heroine who grows up enough to deal with sexuality, but has not found a way to settle down herself in accordance with the social codes which her gender requires, such as marriage, young ladies’ comics make use of the concept of shoujo. This heroine, who already has a sexual body of a woman, offers shoujo’s absence, rather than her existence. The absence of shoujo functions here again as a key to perceiving the connection of the manga with a ‘‘real’’ life, which shoujo does not have; young ladies’ comics resists idealization which portrays only one piece of her life as if it were the best moment. The genre of ladies’ comics, which employs the theme of sexuality and women’s bodies and their issues, has been a practice of how to develop what shoujo manga has treated in the form of the absence of shoujo to describe women’s sexuality and their adult lives. Ladies’ comics enabled what shoujo manga could not contain. Then young ladies’ comics was born and dealt with what ladies’ comics could not contain. Showing both what ladies’ comics cannot contain and what shoujo manga cannot contain, the new genre, temporarily called young ladies’ comics, seems to occupy a place in between shoujo manga and ladies’ comics, but it is more than that, rooted in the term shoujo. Showing the body of shoujo, it alters the meaning of shoujo into that of a future adult woman, who is still in the process of changing and considering her life in reality. In 1999, the Kikai kintou hou [The Equal Employment Opportunity Law] of 1985 was amended. A clause concerning sexual harassment was added and the law became stricter. The older version of the law only encouraged companies not to discriminate against women, but the revised law bans discrimination in promotion, education, and so on. It becomes a company’s duty not to discriminate against employees in terms Female Subjectivity and Shoujo Manga A 801 of gender. However, there are still many points which need to be amended. For example, the new clause concerning sexual harassment does not ban sexual harassment. According to the new version of the law, it is a company’s duty to take sexual harassment into consideration. Under such circumstances, women’s struggle at work will continue. The category shoujo functions as an ideological apparatus for women to be free from social obligations such as marriage. Women’s world of manga began with the term of shoujo. Even a new genre for adult women has been formed out of shoujo manga and seems to be still part of shoujo, which could escape from the reality and social obligation. houjo still functions as an important aspect of comics for women. When will women in Japan escape the world of shoujo? The Japanese society imposes many problems on women although women are trying to get out of the category shoujo, which they claim ignores ‘‘reality. ’’ However, women continue to question the disconnection between the category shoujo and themselves as adult women, allowing them both to think of their actual lives from the point of view of a shoujo who has not been involved in social obligations yet, and to imagine themselves as shoujo. In that sense, the category shoujo still gives female readers a performative power by promising to show another perspective which is the reality in which they live, in a process of their search for their own way of living. Notes Japanese names appear in the same order as they appear in their articles or books. 2 Number of children to whom one woman shall give birth when she is between the ages of 15 and 49 years old. In 1997, the birth rate in Japan was 1. 39. 3 Mediaworks. /http://www. mediaworks. co. jp/alt/000/text/ya. htmlS. 4 Yonezawa remarks that ladies’ comics magazines have three kinds of target readers: ‘‘young Mrs. ’ for housewives, ‘‘ladies’’ for working women, and ‘‘young adult’’ for younger women around twenty. Ladies’ comics by major publishers employ many manga writers who were once engaged as shoujo manga writers. 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